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The business world changes quickly, the digital world even quicker. The problem is that very few business are really keeping up with the pace of change online and the rapid adoption of new media, device and applications by their customers.

The truth is that there are now very few industries unaffected by the web. Whole new business models are emerging daily that totally interrupt entire industries. If it hasn’t happened to you yet it will soon.

In 2012 the need to adapt will be more crucial than ever. Those that do will benefit and see their market share grow or uncover new markets. Those that don’t risk falling well behind or losing it all.

Here are the 9 things your business must do now:

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A major factor in online success is a presence in search engine results. When Australians are looking to buy online, 97% of the time they start by using a search engine. Ranking highly offers a significant opportunity to capture visitors ready & willing to inquire, book or purchase.

So it is concerning to discover that the majority of Australian websites are not up to scratch when it comes to search engine optimization.

We’ve just completed a study of 6000 Australian websites and their SEO and the results indicate Australian businesses are failing to be found online due to poor optimization.

• 87% of the sites had substandard SEO

• 29% had no SEO at all

• just 6% were properly optimized

This means that businesses are missing out on valuable web traffic by motivated customers.

We claim the first and most essential challenge for any business wanting to compete online is to be easily found in search for relevant search terms. This alone can make an incredible difference to most businesses.

In order to help we have created NLYZR, a website optimization system that makes SEO and being found online simple, quick and cost-effective.

NLYZR members are able to run rapid reports to optimize any page of their website for any search term using industry best-practice advice. They can also run competitor reports to learn why somebody is wining a search and what they must do to beat them.

The NLYZR Members Knowledge Base provides inbound marketing and website optimization information and advice that is easy to understand even for the less technically inclined. It goes a long way to demystifying what has been typically been a very confusing field for business owners and marketers. It offers peace of mind for small business owners and marketers who have previously relied on others to implement their SEO and been frustrated with the results.

The results from our Alpha and Beta Testing of NLYZR this year have been outstanding. Now its time to offer it to the world.

You can test your website’s SEO for FREE first and then decide whether you’d like to join and optimize you’re whole website.

Either way, we’d love to hear from you.

Over the last few months we have been giving the soon to be released new NLYZR a serious workout doing website optimization for a variety of sites. The results have been impressive and fast. Simply by following the NLYZR recommendations, the following sites have been extremely successful:

(Results as at 12 August, 2011)

Site: Perform HR Term: Managed HR services   Google rank: 1st & 2nd

Site: Promax Term: Trade Promotion Optimization   Google rank: 1st & 2nd

Site: Sunengy Term: Liquid solar array    Google rank: 1st & 2nd

Site: Stretch-Rite Term: Stretch therapy clinic   Google rank: 4th & 5th (after 1 week)

Site: Newcastle Industrial Term: industrial land Steel River   Google Rank: 8th (after 1 week)

Site: Quality Covers Term: custom boat covers Sydney    Google rank: 2nd & 3rd

Site: Hadley Cycles Term: bike shop Newcastle   Google rank: 1st

Site: Four Walls Commercial Term: Newcastle warehouses   Google rank: 2nd

Site: Kinetic Term: Integrated Business Solutions   Google rank: 7th

Site: Countrytell (holding page)   Term: Australia’s regional broadband   Google rank: 8th

These sites range from large to very small. Some are competing globally against major players, others are one person operations just aiming to compete in their own town. No matter what your size and ambition NLYZR can clearly help you succeed in being found online.

The new NLYZR Website Optimization System launches 1 September, 2011. It will be the most cost-effective, easy to use optimization system available…affordable for even the smallest of businesses…and easy enough to use for ungeekiest of operators.

Want to know more? email us at admin@nlyzr.com