Now hiring: Digital account / project manager

Sticky is looking for the right person to join our innovative digital agency.

We’re growing rapidly and need an account manager with great project management skills to fill a key role liaising with our local, national and international clients and digital production and SEO team.

Here’s what you’d be doing:

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Web rankings for Australia’s Health and Safety Providers

Following are the NLYZR scores for the websites of many of Australia’s leading health and safety providers. The original list was sourced from BRW Magazine.

NLYZR assesses a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

Who ranked where?

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Sticky TV: Inbound Marketing Basics

Welcome to the first episode of Sticky TV for 2010. This year we have decided to do shorter, one-topic episodes. Hopefully they’ll come in around 5 mins each. We’ll alternate between handy “how to” pieces and interviews on digital media, social media, inbound marketing and more.

First up we’re going back to basics with and introduction to Inbound Marketing.

NLYZR’s Top Consulting Engineers.

31 Top Consulting Engineer Companies were published in BRW Magazine recently. Then Sticky put their websites to the online performance test with NLYZR.

NLYZR assesses a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

How do Australia’s Top Engineer Consulting Companies score…..

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Fortune 500 Companies Fail At SEO [U.S study]

proper SEO is crucial

We just came across this article from MediaPost. Unfortunately this problem is not contained to the USA.

Fortune 500 companies fail at search engine optimization, and many still don’t link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million daily on 97,559 keywords, according to a report.

The Conductor Research Q4/2009 Fortune 500 Report released Wednesday identifies that only 25% of those keywords rank in the top 50 natural search results on search engines such as Google, Microsoft Bing or Yahoo. The Fortune 500 report analyzes national search results and optimization effectiveness, as well as trends and integration plans for the corporate and the consumer brands during the December 2009 quarter.

Analyzing the most expensive keywords that companies bought allowed Conductor to measure intent by assuming these words should float to the top of natural search in query results.

“Since they spend all that money on paid-search keywords you would expect these companies would want the keywords in natural search to correlate with investments on the other side and make them as visible as possible,” says Nathan Safran, senior research analyst at Conductor Research.

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Tired of trade shows? Try these alternatives.

There's an alternative to expensive trade shows

Trade shows can be a great way to get your organisation in front of a reasonably targeted audience, but they’re also a very expensive way to generate new leads. Once you’ve added up the cost of exhibiting, travel and staff time, a trade show can be a significant commitment. Then, how many of those “leads” actually turn into sales?

Trade shows are another example of outbound marketing, an expensive way to reach an audience via a third party supplier (in this case the show organiser). Adopting an Inbound Marketing approach allows you to attract qualified leads and build your reputation amongst those who are genuinely interested.

Here are some simple alternatives that are much more cost-effective:

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