A new study from Experian, which tracked usage on fixed line connections, shows that Australians spend an average of 14 minutes out of every hour on social networking, which is down from 16 minutes last year. The United States and United Kingdom have also seen a decrease.

In comparison, nine minutes are spent on entertainment, four minutes on shopping, and just one minute on email. The rest is spent on topics such as business, lifestyle and travel.

Some commentators have responded saying this indicates a slowdown in social media use but that is far from the truth.

Experian’s general manager of marketing services, Matt Glasner, says the figures only apply to fixed line connections, which may show people are spending less time on social networks while on desktop computers. But it doesn’t measure the move to mobile usage.

“I don’t think social media is in decline, based on this data,” he says. “Instead, we’re seeing a shift to the way people interact with their mobiles.”

Meanwhile new data from Hitwise Mobile indicates that news consumption is up 51% on mobile devices than on fixed line connections.

“…the key message here is that consumer behaviour is changing, and what we’re starting to see is the continued rise of the mobile world,” says Glasner.

These latest figures reinforce how important it is now for businesses to consider how they develop their online and social media strategies. Seeing that consumers are spending more time on their mobiles instead of desktop computers, businesses must reconsider how people are accessing their information.

For example, if a business posts a link on Twitter, that link should be optimised for a mobile site rather than just a desktop. Otherwise, then fewer people will read it due to the poor format experience. A lack of mobile optimisation means the users is also less likely to go through a payment process.

Here at Sticky we are strongly encouraging clients to ensure that they are taking mobile devices into account. There are several approaches to consider; a mobile optimised site or a dedicated mobile version of your site. Needs will vary depending on the nature of the business.

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Learn more about Sticky’s mobile strategy and development services

Inbound marketing has grown over the last few year to become THE WAY smart marketers grow their businesses. The combination of search engines, social media, conversion strategies and analytics has changed the face of modern marketing. No longer is the shotgun approach of outbound advertising the default strategy. Its good for the marketer and the customer.

So what is inbound marketing? Here’s a wonderful explanation of inbound marketing and how its works by Michigan-based firm The Whole Brain Group.

Here at Sticky we love blogging. In fact, we believe blogging is central to a successful inbound marketing strategy because you can generate so much great content. Search engine optimisation requires content. Social media requires content. Conversion optimsation relies on you having content.  Get the idea….content is kind of important, and blogging is one of the best ways to create it.

Here’s a nice guide to the 12 things to do AFTER you’ve written a new blog post by the team at DivvyHQ.com