Social media according to Seth and Rohit

Rohit Barghava and Seth Godin know a thing or two about social media. They both use it to great effect in the marketing of their projects and themselves.

Seth Godin is an International thought leader, blogger and author who has helped redefine marketing over the last decade. Seth’s posts are some of the first I read each week amongst the dozens of feeds I have streaming in. One of his recent posts, subtly plugging his new book Tribes, explains the typical marketing cycle and how social media may have finally broken the cycle.

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More signs that social media marketing is joining the mainstream

It doesn’t seem that long ago that if I raised a discussion about social media amongst companies in Australia the room would go cold. I might as well have suggested that we consider voodoo for the next campaign.

These days, however, I am more certain than ever that social media marketing in Australia has arrived. Witness these recent activities, announcements and stories:

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Rapid search results for Hunter Valley golf site

The GetSticky system is designed to rapidly transform online results for clients, so we are always very pleased to see customers achieving their goals, hitting the top of Google searches and receiving more traffic.

The Newcastle Golf Club website was one of the first sites we developed following the GetSticky system so we were happy to see the club’s search rankings and web traffic improve substantially within a month of launching.

The previous Newcastle Golf Club website had some serious search engine optimisation issues, preventing it from featuring in relevant searches on Google and Yahoo. In fact, it only showed on searches using the words “Newcastle” and “Golf”. Part of our brief was to lift the club up in searches for a series of terms.

Here is a summary of early results:

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Web designers in Newcastle must start embracing new design philosophies

A quick look around the sites produced by leading Newcastle web designers reveals fairly standard formats that deliver the old-fashioned “brochure-style” efforts we were all discovering a decade ago. Web design in Newcastle seems to be stuck in the Web 1.0 era.

Some of Newcastle’s agencies are designing extremely attractive Flash websites that look great and do almost nothing for the businesses they serve. This is a big concern and means that many businesses in Newcastle and the Hunter Valley are missing out on the benefits of modern web strategy and social media concepts.

The world is spending more and more time online and Newcastle’s web design community must ensure that their customers are going to be competing on an even playing field.

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What is social media?

Marta Kagan is an original thinker and social media enthusiast from the USA. Recently she uploded this fantatsic slideshow asking WHAT IS SOCIAL MEDIA? Its definitely worth a look.