3 basic steps for better Google rankings?

“How do I get onto the first page on Google?”

“How do I get better Google rankings?“

“What do I have to do to be found by Google?”

These are three of the first questions we are asked when talking about online marketing here in Australia.

How do i get better Google search ranking?

GetSticky is all about getting better Google rankings; so much so that we now bundle it into all web design. While we aren’t ready to give away all our trade secrets to better search engine optimisation in this post, we are very happy to share this simple guide to improving your Google page rankings (you will have to make an appointment to find out the rest).

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Twitter crossing over to the mainstream

The social networking service known as Twitter has exploded onto the Internet to become one of the hottest online applications less than 3 years after its humble beginnings. Twitter initially took off at South By South West Interactive Festival in Texas but recent traditional media coverage of the service suggest that it may be crossing over to the mainstream.

Just look at the amount of mainstream media Twitter stories recently and the explosion of users:

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Micro-media on the rise

The media world is experiencing a rapid divergence of technology and outlets. What we are now witnessing is the rise and rise of micro-media.

Al and Laura Ries’often discuss their theory of divergence, which says that new products and channels will continually splinter away from their ancestors and evolve.

There is probably no better place to explore the divergence theory than in the media. We are constantly being told that traditional media is dying and that new media is on the rise. But while that is somewhat true, what isn’t highlighted enough is that “new media” consists of a plethora of options and delivery systems rather than one or two all powerful mediums.

The truth is that we may never see a handful of dominant mediums again.

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Is it time for your business to talk social media?

Social media in Australia is still very much an emerging form of marketing and as currently there are very few genuine Australian social media agencies. Many agencies are beginning to pay lip service to social media, but aren’t really addressing it correctly or effectively.

In the August 2008 edition of Marketing Magazine, Sticky was identified as one of the leading social media agencies in Australia. Yet, since Sticky relaunched as Newcastle’s first Digital, Social and Traditional media agency we haven’t talked up the social media aspect as publicly as some of our other offerings. One-on-one with clients we have begun introducing social media thinking and strategies to their marketing, but we weren’t sure if people here were ready for a full-on social media information onslaught.

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