Social media in Australia is still very much an emerging form of marketing and as currently there are very few genuine Australian social media agencies. Many agencies are beginning to pay lip service to social media, but aren’t really addressing it correctly or effectively.
In the August 2008 edition of Marketing Magazine, Sticky was identified as one of the leading social media agencies in Australia. Yet, since Sticky relaunched as Newcastle’s first Digital, Social and Traditional media agency we haven’t talked up the social media aspect as publicly as some of our other offerings. One-on-one with clients we have begun introducing social media thinking and strategies to their marketing, but we weren’t sure if people here were ready for a full-on social media information onslaught.
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Dolphcom was the very first website we built using the principles that have since become the GetSticky system.
Dolphcom owner Andrew Parker asked Sticky to design a new website for him to facilitate the growth of his business. The site had to be able to facilitate online inquiries, be easy to upload video to and perform substantially better in online searches.
We were excited when the Newcastle-based whale and dolphin swimming adventure company Dolphcom achieved immediate SEO success with the launch of their new website.
Dolphcom’s previous website, while visually attractive, was difficult to update and performed woefully in Google and Yahoo organic searches. Analysis of all key search terms revealed that Dolphcom did no better than the fourth page in most searches, and much lower in others.
Sticky designed a completely new website to suit Dolphcom’s criteria and then applied our search engine optimisation process to the site. Within 2 weeks of launching the new website, Dolphcom was ranking on the first page of Google and Yahoo searches for relevant search terms and web traffic had doubled.
Andrew’s recent trip to swim with the whales in Tonga can now be viewed on Dolphcom and plenty more sensational content is continually being added to the site.
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