Inbound marketing turns websites into customer magnets

GetSticky turns your website into a customer magnet

Inbound marketing is the approach behind most successful internet marketing systems. Done well, inbound marketing can turn your website into a customer magnet, drawing motivated prospects towards your business.

Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Television, radio, press, billboards and Yellow Pages have all been the cornerstone of marketing efforts for the last 50 years. And these media have served us well, offering the most efficient means with which to reach a large audience quickly.

Broadcast marketing by its nature is like using a shotgun. You aim it roughly in the right direction (ie. general target demographic), pull the trigger and hope that you hit the right audience. Of course, you’re also paying to hit some unwilling bystanders (non-target demographic) but that’s unavoidable. You then trust that the people you have hit will react to your efforts.

Inbound marketing turns this approach upside down. It involves discovering where potential customers are searching, positioning yourself correctly so they’ll find you and letting them discover whether you have what they are looking for.

Read the rest of this entry »

Newcastle Golf Club grows business with new GetSticky site and inbound marketing strategy

An inbound marketing strategy has delivered great results for Newcastle Golf Club.

Newcastle Golf Club is one of the best courses in Australia. But like most small clubs, they have a limited marketing budget and were struggling to increase revenue and memberships.

They first approached Sticky to discuss more traditional marketing, however we encouraged the committee to look at the opportunities an online strategy would create.

We created a new website to marry in with their existing members-only site and then went to work on improving their search engine optimisation. Within 3 months the club was on the first page of Google for all targeted keyword searches. We created content that was picked up by other sites too which helped their links and Depth of Presence.

Web traffic increased dramatically with the new site and the committee report that their membership inquiries have now grown strongly against a declining market trend.

The only marketing the club has done since launching their new site has been online and it has resulted in excellent growth.

Newcastle Golf Club – GetSticky Testimonial from Sticky Advertising on Vimeo.

Can Organic SEO get your website high online visibility?

Yes, organic search engine optimisation (SEO) can be extremely effective at gaining better visibility for your website. This well written post explains some of the basics about organic search engine optimisation and how it can work for your business. If you are interested in better Google rankings then its worth reading.

How to optimise your search results leveraging social media and blogging

Based upon Craig Wilson’s notes from a presentation at Web 2.0 in San Francisco by Heather Lutze, 2 April 2009

Who’s your best salesperson? Are they working 24/7 when customers are ready? The right online presence can be like the ultimate sales team working around the clock.

The web and dominance of Google requires a new understanding of how your customers are searching for you. Customers aren’t waiting for information to be broadcast to them. They are scouring the Internet for information, searching Google and other search engines, and reading blogs for tips and recommendations. They are spending an increasing amount of time on social networks such as Facebook and Twitter, where their “friends” are sharing links and recommendations.

Your business needs to ensure that it can be found in this dynamic online environment.

Read the rest of this entry »