Internet marketing tips – the basics

Every week this office is bombarded with requests for internet marketing tips. Questions like, “How do I get onto first page of Google?”, “How do we get more traffic to our website?” and “How do we turn website traffic into sales?” These are obviously the big questions that internet marketers are being asked very day because being found online, getting more web traffic and converting traffic into business is what most sites exist for.

So here are our basic Internet Marketing Tips:

Tip 1: Get your on-site Search Engine Optimisation right

We are constantly amazed at how many sites we see have little or no on-site optimisation. Businesses are wasting serious marketing dollars if they engage a web designer that doesn’t address the basic search engine optimisation, or SEO, requirements. A rule of thumb seems to be, the more “creative” the site looks, the less effective it seems to be for optimisation. (By the way here are 27 web design mistakes to avoid)

In short, your website will have little chance of searching well on Google unless the basics of on-site optimisation have been addressed.

If you’d like know if your on-site optimisation is good, you can get a free report from our Web ANLYZR.

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Put your business on the map in Google searches

Any business with a half decent web marketing strategy is trying to be seen on the first page of Google. Proper search engine optimisation will achieve this, but one aspect you might not have addressed yet is Google Maps.

If a large part of your business is derived from customers and prospects who are locally based then the importance of concentrating on local optimization of your web site is crucial.

Google has made this even more important with the advent of their local maps listings which are now automatically displayed in general searches. The result is a listing of local businesses regardless of whether you included the geographic region in your search. Google does this by using your IP address.

In the below screen shot I have done an Australian search for coffee suppliers. The result includes a Google supplied listing for “Local business results for coffee suppliers near Sydney NSW”: