Here’s a great post by English blogger Neil Perkin that’s really worth reading:

Source: Only Dead Fish

I’ve lost count of the number of people who have told me that the problem with social is that you can’t make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls ‘the 10% problem‘ – the problem that if you apply old school media principles to digital content you find that revenue per user is typically a fraction of the revenue per offline viewer, reader, or listener. Read more

Source: servantofchaos.com

As I have explained previously, there are three stages to Twitter commitment, and those who don’t make the effort to FIND value in their newly forming networks will often ask “who gives a hoot about Twitter?”. But for brands (and individuals) there are some significant opportunities. Read more

Need new marketing ideas? by Cayusa

The current business climate is creating demand for new marketing ideas, yet so many businesses launch a website with no real internet marketing strategy.

The main reason businesses fail to generate a return on investment from their internet marketing activity is because they don’t really have a plan. Companies we talk to seem to have a website because “its expected”, or feel they “need a presence online”, yet very few have actually created a proper internet marketing strategy.

At Sticky, we feel the main objective of any internet marketing campaign is to create new leads and customers. Pretty simple really, and not unlike the ROI you would expect from other marketing and advertising. However, the big advantage of internet marketing is that its extremely measurable allowing you to gauge results for every aspect of your campaign.

Even better, your business can continue achieving results from a single strategy for months or years.

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