Monthly Archives: June 2009

Source: searchenginewatch.com

Quality SEO is presently a significantly undervalued skill set. Yet it can dramatically transform profitability of a business, as it has superior economics when compared to traditional media spending. However, since this value proposition is not yet understood by many management team executives, it often lacks the executive support it requires both in terms of financial resources and supporting needed operational changes. Read more

Source: btobonline.com

Most marketers believe the only way to target hundreds or thousands of terms reliably is to invest in pay-per-click (PPC), which is easily measured, controlled and can provide ROI results quickly. Less attention—and far fewer resources—are spent on organic search, simply because most marketers believe there is no reliable and scalable way to target the same volume of keywords. But independent studies show that most all clicks on a search engine results page happen on the organic side. Read more

Source: ducttapemarketing.com

A lot of marketers get both confused and fed up with all the talk about things like new media, social media, inbound marketing, user generated content, and the age of conversation. If you’re trying to wrap your head around what that might mean for you, here are seven very concrete ways to start viewing the evolution of your marketing strategies and practices. Read more