Monthly Archives: June 2009

Quick, you’ve got 30 seconds to decide. If you were offered the option of having the first ad in your category of Yellow (Pages) or first result on Google (organic, left hand side, not the paid ads on right) which would you choose?

10 years ago the answer would have definitely been Yellow.

5 years ago you probably still been swayed towards Yellow, but at least you had to think about it.

But now, what would you choose?

Savvy internet marketers don’t have to even think about it, they’d choose Google immediately because they understand the numbers and know how powerful being on the first page of Google for a desired search can be.

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Microsoft’s new search engine Bing was launched with little fanfare in Australia this week. Touted as the big M’s challenge to Google after years in the search wilderness, Bing claims to intuitively understand what people are seeking on the internet.

Microsoft cited study results indicating that an estimated 30 per cent of online searches are abandoned out of frustration and that searchers often fail to get what they seek on a first try.

Bing relies predominately on algorithms and key words to provide results for online searches but has infused some “semantic technology that deduces intended meanings of phrases”, according to Microsoft.

Having been live a few days now, we thought we take Bing for a run around the block and see how it stacks up.

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Following on from our previous post, Internet marketing tips – the basics, we thought we’d highlight five more essential Internet Marketing Tips to keep in mind. These specifically address the question: What do you really want from your website?

We are constantly surprised at the random reasons businesses come up with for creating a new site or doing a re-design. Most of them have very little to do with results or marketing effectiveness. Why??

1. The number one objective for any company website should be to attract more visitors and leads and sales. Everything you do on your site should be created to meet these objectives. Spend less time worrying about tweaking little design elements and more time implementing elements that will help you achieve your company’s sales objectives.

2. Invest more in good content than in “sexy” design. In the longer term, content rules. People search the internet for information, not the cool little Flash animation you spent 3 months designing.

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