The 10 July 2009 Issue of B&T Magazine has put the websites of some of Australia’s top digital agencies to the test, with a panel of judges ranking each site out of 40. The criteria used to assess the sites included Usability, Creativity, Employee Appeal & Client Appeal. (The employee appeal was considered from the perspective of job seekers).
While we thought this was an interesting approach to assessing websites, its not the scientific approach we like to employ. So we decided to run all of the sites in B&T through Web ANLYZR to compare results.
Our Web ANLYZR tool is designed to assess sites from a marketing perspective. Web ANLYZR doesn’t use opinions, just raw data and results to score websites out of 100. Here is what Web ANLYZR looks at:
- On-site search engine optimisation
- Off-site search engine optimisation
- Keyword search scores
- Depth of Presence
- Social media
- Traffic conversion
These are the crucial components we utilise and measure for an effective inbound marketing-focused website.
Of course, not all agencies subscribe to this approach, and many achieve excellent results for their clients with alternative approaches. This is not meant to be a critique of various agencies and their sites, merely a comparison of B&T’s appraisal compared to Web ANLYZR.
An interesting aside was that only one site, Bullseye, turned up on the first 5 pages of Australian Google searches for “advertising agency“, “digital agency” or “digital advertising agency“. It was no coincidence then that Bullseye had the highest score with Web ANLYZR.
Here are the results from B&T and Web ANLYZR:
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