Monthly Archives: August 2009

Advertising agencies and web designers welcome

24 Aug 09

The market for advertising agencies and web designers here in Newcastle is very competitive. Very rarely do you see agencies or designers co-operating for the greater good of their clients. I’m sure its the same elsewhere in Australia too.

When we developed NLYZR our aim was to create something that could be of genuine service to anybody looking to improve websites. That means advertising agencies, web designers and other marketers.

  • If you are working on sites for your clients we invite you to test it with Web NLYZR.
  • If you wish to optimise them for more successful search results, please use SEO and Competitor NLYZR.
  • If you aren’t sure which are the best keyword searches to target, we can assist you with Keyword NLYZR.

Already several Sydney and Melbourne advertising and digital agencies have used NLYZR to improve client sites, while many others have received free Web NLYZR reports. Please keep them coming.

I invite advertising agencies, web designers and marketers to take advantage of the tool NLYZR offers.  We’d rather assist than compete.

All submissions to NLYZR and Sticky will be kept in the strictest confidence. We can also discuss special rates for agencies, designers and marketers who wish to utilise NLYZR on a regular basis.

If you would like to discuss this in more detail please call me on 02 49695022.

The single biggest mistake made with well-optimised websites

21 Aug 09

Did you know that a website that has excellent search engine optimisation can still be missing out on valuable traffic? The reason is poor keyword selection.

We study hundreds of websites every month with our online marketing tools…sites with good search engine optimisation…sites with poor SEO…and everything in between. Probably the biggest mistake we come across, even with the best sites, is poor keyword selection. Its like tuning up a Formula 1 motor car and sending it out on a rally course. Tons of potential but no chance of success.

Professional keyword selection should be the starting point for a successful search engine optimisation campaign.

That’s where Keyword NLYZR comes in.

Keyword NLYZR is a professional keyword selection tool that reveals the most popular searches in your industry, which are the most competitive and which are the easiest to win. It then recommends the Top 5 short-term and Top 5 long-term Keyword Searches for you to target. The information it provides could change your total online marketing strategy.

Strategic keyword selection involves more that just picking the biggest search categories, it balances short & long term goals with realistic opportunities so that your website can build quality traffic faster. Quality traffic = more leads = more sales.

Very few websites get their keyword selection right, so the few that do have even greater prospect of success.

If you think your website is well optimised but you still aren’t getting the traffic and sales you’d like, then maybe you need to look at Keyword NLYZR.

Industrial Maintenance and Fabrications site launches

19 Aug 09

Leading Hunter Valley steel fabrications firm Industrial Maintenance and Fabrications has launched their new website through Sticky Digital.

Realising the high volume of business to business searches being conducted online these days, the team at Industrial Maintenance and Fabrications decided it was time to lift their online presence and start competing for first page search results in their marketing efforts.

Industrial Maintenance & Fabrications Pty Ltd (IMF) was established in 1994 in the Hunter Valley region of NSW and boasts clientele throughout Australia. The company is an engineering firm specialising in steel fabrication to the mining, smelting, construction, environmental, water treatment and associated industries.

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www.imfab.com.au