Monthly Archives: August 2009

All new NLYZR.COM is live

13 Aug 09

NLYZR asks: How effective is your website?

After years of extensive research, testing and experience in pioneering Inbound Marketing in Australia, the digital team at Sticky are thrilled to announce the launch

NLYZR.com is now live

NLYZR.com is now live

of NLYZR.com, a breakthrough website for businesses looking for an affordable way to improve their website search engine optimisation.

The Internet is now the most consumed media in Australia according to the 2009 Nielsen Annual Internet and Technology Report.

Furthermore, consumers between 15 years and 54 years account for the vast bulk of online sales, and a large proportion of those aged 18-54 spend five days a week in front of a computer.

Therefore it’s crucial that organisations have an effective web presence. NLYZR asks the question: How effective is your website?

NLYZR combines industry leading SEO software with the Inbound Marketing expertise and strategic insight of Sticky Digital.

The NLYZR website combines a mix of free and paid reports and detailed recommendations. Any business that follows the process and recommendations is assured of success.

The Free Web NLYZR report is positioned to become the standard measure of website effectiveness in Australia.

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An introduction to Inbound Marketing (video)

12 Aug 09

This is a brilliant little video made by Dylan Spencer, a marketing manager in the USA. He’s created a wonderful introduction to Inbound Marketing in less than 3 minutes. Its both succinct and entertaining. Music credit goes to tastypigeon.

Enjoy.

Why your company needs a blog

10 Aug 09

By Lon Safko. Originally published at FastCompany.com

Blogs are not just web logs

A blog is the most important thing that you can create for yourself and for your company.  It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field.  Blogging is free, it’s easy, and it doesn’t take much time.

The best way to explain why blogging is so important is to cite a few examples of companies that have realized exceptional success using blogs.  The first is this airline you might have heard of, the only one profitable, Southwest Airlines. The company created a blog a couple of years ago and what I really love about it is the name of their blog; “Nuts About Southwest.”  Get it?  Nuts about Southwest.

Southwest Airlines has gotten more than one million visitors to its blog.  One million visitors?  Honestly, who cares what Southwest has to talk about?  All I want them to do is get me from city to city, get my bags there, give me some nuts, and leave me alone.  But, you know what?  One million people cared enough to go and see what they had to say about their airline and comment, participating in their company and their brand.

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