Welcome to Sticky TV, a weekly chat about online and inbound marketing, digital media and much much more….

Hosted by Kendall Wheeler and Craig Wilson

Craig Wilson and Kendall Wheeler talk about how important first place is in an online search… Ever been along to a “Tweet Up”? And the TV battle for “Time-Shifters” and “Channel Surfers” has begun.

Sticky TV Ep 4. Top rank in Search, Tweet Ups and Time Shifting. from Sticky TV on Vimeo.
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Source: Scalable Intimacy

We believe success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of:

* what your target audience is looking for online, and
* what you are uniquely willing and/or able to provide.

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Source: Seth Godin’s Blog

…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.

This is so true….read more….