Sticky TV – Top ranking search, Tweet-ups & time-shifting

Welcome to Sticky TV, a weekly chat about online and inbound marketing, digital media and much much more….

Hosted by Kendall Wheeler and Craig Wilson

Craig Wilson and Kendall Wheeler talk about how important first place is in an online search… Ever been along to a “Tweet Up”? And the TV battle for “Time-Shifters” and “Channel Surfers” has begun.

Sticky TV Ep 4. Top rank in Search, Tweet Ups and Time Shifting. from Sticky TV on Vimeo.
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Social marketing is powered by content

Source: Scalable Intimacy

We believe success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of:

* what your target audience is looking for online, and
* what you are uniquely willing and/or able to provide.

Read more….

Everyone gets paid on commission

Source: Seth Godin’s Blog

…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.

This is so true….read more….

Sticky TV – Episode 3

Thanks for tuning in to Sticky TV, 22 September 2009.

Welcome to Sticky TV, where we discuss news and advice around inbound marketing, online and digital marketing and more.

Hosted by Kendall Wheeler and Craig Wilson.

Sticky TV EP. III NLYZR Statistics & Qualitative Research from Sticky TV on Vimeo.

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SEO case study for Australian Cancer Research Foundation

Craig the team at Sticky met recently with the Australian Cancer Research Foundation (ACRF), who were selected by the agency to take part in a comprehensive search engine optimisation (SEO) case study.

The case study involves bench-marking the ACRF website’s current online search capabilities and then providing strategies and recommendations to improve results.

The rest of the story is here….