Tired of achieving diminishing returns from outbound marketing? Worried your marketing is being lost in the clutter? Looking for a better ROI from your marketing department?

Welcome to socialnomics. This very entertaining 4 minute video cleverly illustrates how many successful organisations are using social media to create effective Inbound Marketing. Most of the examples are from the US but can easily be applied to the Australian market.

Hat tip to Gavin Heaton for finding this.

This week on Sticky TV Kendall Wheeler and Craig Wilson discuss how social media is becoming an important part of online search, Craig talks to Gordon Whitehead about search engine optimisation basics and we look at Gary Vaynerchuk’s new book Crush It!

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Are you using the sledgehammer approach to SEO?

It seems that in search engine optimisation (SEO), as in most marketing, there are those who try to use sledgehammer to succeed rather than use the more precise and sophisticated scalpel approach of inbound marketing.

For most search engine optimisation (SEO) “experts” the sledgehammer they use is links. Lots and lots of links. Not ranking high enough on Google? Get more links. Sure it works up to a point, but its crude, requires a lot of effort of effort or expense and still doesn’t mean that the visitors to your site will be satisfied with what they find…hence a low traffic conversion rate.

Professional inbound marketing is more like a using a scalpel. Identify the best and most relevant keywords, create a keyword landing page strategy, provide relevant content and convert traffic to leads, inquires and sales.

A marketer using this approach can achieve amazing results across a broad range of keyword searches. Plus the approach is more effective than pure link-building with alternate search engines. Sure, Google is the biggest and you need to rank well with them but you can also achieve excellent results from being first on Bing and Yahoo. We see it every day.

So next time you’re offered the sledgehammer option for your search engine optimisation (SEO) ask whether they know how to use a scalpel.