Usually you call on the professionals to help your company with finding it’s target market.

They do all the research for you, that is what Market Research Providers are for.

But what if the Market Researchers haven’t quite got it right, in regards to their actual target market finding them?

We have collected 25 of BRW Magazines “Top Market Research Companies” and run their websites through NLYZR.

NLYZR assesses a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.

Note: Scores can vary from month to month and depending upon search terms.

How do Australia’s leading Market Researcher’s score… Read the rest of this entry »

You are probably already doing outbound marketing, so here are some reasons you should be considering inbound marketing in 2010 – from Craig’s latest post at Marketing Magazine.

Forrester Research put out a great report on US Interactive Marketing Spend recently showing where marketers believe effectiveness will increase and decrease in the next three years.

The three biggest expected INCREASES were in Created social media, Online video and Search engine optimisation (SEO).

The areas predicted to have the biggest DECREASE in marketing effectiveness were Newspapers, Yellow Pages, Telemarketing and Radio.

(information sourced from SEOMOZ)

Marketers see greater potential in interactive channels