25 Market Research Providers

Usually you call on the professionals to help your company with finding it’s target market.

They do all the research for you, that is what Market Research Providers are for.

But what if the Market Researchers haven’t quite got it right, in regards to their actual target market finding them?

We have collected 25 of BRW Magazines “Top Market Research Companies” and run their websites through NLYZR.

NLYZR assesses a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.

Note: Scores can vary from month to month and depending upon search terms.

How do Australia’s leading Market Researcher’s score… Read the rest of this entry »

Marketing Magazine: Marketers need to turn to ‘inbound’

You are probably already doing outbound marketing, so here are some reasons you should be considering inbound marketing in 2010 – from Craig’s latest post at Marketing Magazine.

Marketers see most potential in social media, video & SEO

Forrester Research put out a great report on US Interactive Marketing Spend recently showing where marketers believe effectiveness will increase and decrease in the next three years.

The three biggest expected INCREASES were in Created social media, Online video and Search engine optimisation (SEO).

The areas predicted to have the biggest DECREASE in marketing effectiveness were Newspapers, Yellow Pages, Telemarketing and Radio.

(information sourced from SEOMOZ)

Marketers see greater potential in interactive channels

ConnectNow conference a must-see for aspiring Inbound Marketers

Aspiring inbound marketers should start booking seats for the ConnectNow conference to be held in Sydney 7-9 April, 2010. The line-up of speakers includes Gary Vaynerchuk, Brian Solis, Darren Rowse, Tara Hunt and Debs Shultz.

About the conference:
ConnectNow is a marketing and communications conference focusing on the convergence of social media, emerging technologies and enterprise. The three-day event brings together visionaries and specialists in the field of new media marketing, community management and social technologies covering the latest strategies, tools and best practices in marketing innovation.

Topics will include innovative trends such as online/offline integration, geo-tagging and location-based services, mobile’s growing dominance, augmented reality, ubiquitous computing, social search, SEO and the importance of trust and social capital in relationship marketing.

Some of the presentations of particular interest to inbound marketers will be:

Read the rest of this entry »

Twitter Starts Testing Features for Businesses

From Ben Parr at Mashable

We know that Twitter believes that businesses are central to helping grow and monetize the microblogging service; recent integrations with Citysearch and LinkedIn have foretold its interest in the space.

Today though, Twitter (Twitter) has begun to take its biggest steps in providing new features to businesses and monetizing those features. In a blog post, the company announced that it has begun beta testing its first feature made specifically for businesses: “Contributors.”

An explanation of the contributors feature

Contributors is a feature that focuses on creating more authentic engagement for business accounts. With Contributors, a business account with multiple contributors (say, for example, the @Twitter feed) can add the specific user that tweeted on behalf of the business to the byline.

Here’s Twitter’s explanation of the new feature in testing:

“The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.”

The other big revelation by the company is that Contributors is just the first of several business features, some of which will be visible by users, and some which will be internal for businesses.

Twitter’s getting serious about ramping up its business presence. This may just be the beginning of the Twitter business model. We’ll have more answers soon enough.