Australia Leads World in Average Time Spent per Person on Social Media Sites

Still not taking social media seriously as a significant contender for consumer attention?

A recent Nielsen survey reports that Australia led the world in average time spent per person on social media sites in December 2009.

When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users in December, followed by Japan, which had 46.6 million unique visitors during the month. Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

Almost seven hours per person per month spent on social media. That’s a lot. Especially when you consider another Nielsen survey in 2009 revealed that long-established traditional media like newspapers and magazines are only gaining our attention for an average of 8 to 12 hours per month.

Australian’s now spend an average of 16.1 hours per week online and 3.7 hours per week on mobiles. The booming smartphone and about-to-explode iPad market will only see our online engagement continue to climb.

Once again, the question is….does your marketing reflect the new hierarchy of media consumption or are you still casting your bait where the fish no longer bite?

Australia’s Top 25 Insurance Companies

Whether its health, car, life or any insurance at all. Choosing the right company to look after you and your family or business is very important. So is how you optimise your website.

BRW recently published the Top 25 Insurance Companies. Then Sticky put them to the online performance test with NLYZR.

NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.

How do Australia’s top Insurance Consultancies score…..

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97% of client’s purchasing decisions influenced by websites

A new US survey indicates what a huge impact websites have on client’s ultimate purchase decision. 97% of the 200 buyers surveyed admitted that a provider’s website influences their purchase decision.

The RainToday.com survey included more than 200 buyers responsible for more than $1.7 billion in professional services purchased, such as accounting and financial consulting; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.

According to the survey, 74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider, while only 3% of the 200 buyers surveyed say a provider’s website has no influence whatsoever over their purchase decision.

The message is clear: if you aren’t taking your web presence seriously yet, you are losing serious business.

Get Sticky on your iPhone

Get Sticky Inbound Marketing iPhone App

No its not some dirty joke. Here at Sticky we love our iPhones. Everyone here has an iPhone and we spend a lot of time using them for social networking, storing data, surfing the web…and even the occasional phone call.

We also like keeping up to date with our favourite bloggers and websites, no matter where we are. So that led us to teaming up with the smart guys at MotherApp who have created iPhone Apps for the likes of Tim Ferriss, Guy Kawasaki, Chris Brogan, Jeramiah Owyang and …. now us.

Yes, you can now Get Sticky on your iPhone with the Get Sticky app. Search for Get Sticky on your iPhone app store or go to
http://itunes.apple.com/hk/app/get-sticky-inbound-marketing-blog/id350964188?mt=8

Its totally free and really is just a fun way for us to play with and explore the mobile apps market.

So please, help a little Aussie team of Inbound Marketers and download your Get Sticky iPhone app today. And if you could give us a favourable rating in the iTunes score, we’ll love you even more.

Thanks in advance for your support. We appreciate it.