Monthly Archives: January 2010

Our NLYZR web analytics tools have just received a significant update to ensure that they are keeping pace with the latest changes with search engines around the world.

NLYZR can now measure websites against up to 568 international search engines and then provide the best recommendations to improve search rankings.

NLYZR was born in early 2009 after lengthy development and consultation with SEO professionals and corporate marketers. We secured the resources of one of the world’s leading SEO firms to develop the NLYZR software and systems. Their constantly updated optimisation software assists Fortune 500 companies like Microsoft and Mastercard through to small enterprises across the USA. NLYZR adapts this most complete set of search engine optimisation tools to meet our Inbound Marketing criteria.

Whilst NLYZR was initially created to meet Australian web marketing demands, we have increasingly found ourselves using it for international projects too. The latest updates significantly increase our ability to accurately assess and provide recommendations for websites around the world.

We’re also keeping pace with the changes being made by the biggest players in search – Google and Bing. Since the launch of Bing (around the same time as NLYZR) the dynamics of search have begun to shift.

SEO is becoming an increasingly fluid field and we are committed to providing the most current analysis and recommendations via NLYZR. We will be implementing regular updates throughout the year.

There is a reason we choose particular hotels and apartments to stay at while we are out and about, and it’s not necessarily because they have a good pool & spa.

Word of mouth is also a powerful tool in the hotel industry, but not as powerful as popping up first on Google in search.

BRW recently published the Top 27 Hotels & Serviced Apartments. Here, we put them to the online performance test with NLYZR.

NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.

How do Australia’s leading Hotel & Serviced Apartments rate…

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Most organisations approach web marketing the wrong way. For years the conventional wisdom was to get a cool URL and build a hot site in the hope that potential customers will flock to them online. Unfortunately we still see this thinking every time we sit down to design a website for a client. Too much time is spent on the colour, the font, the logo or some very random but apparently “cool” idea.

As inbound marketers we believe that websites should be treated very differently. Yes, its important to get the layout, look and feel right…but its more important to get the content and conversion right. And above all, its important to get the INBOUND part of your web presence right. This is what will bring visitors to your site, not the hot graphics and Flash animations.

Start thinking about your total web presence and think of your website as the landing pages. If you want to attract qualified traffic to your site you need to start spending time where your prospects are: social media sites like Twitter and Facebook, industry blogs and networks like LinkedIn and Foursquare. Crucially, you need to be found on the first page of Google, Bing and Yahoo for relevant searches.

Finally, you need to start producing compelling content for your organisation. It could be distributed via YouTube, Vimeo, Flickr or numerous other outlets, even your website or blog. Great content has a multiplier effect because it attracts people and will be shared with others. A simple re-tweet by someone with a decent number of Twitter followers could generate a lot more traffic for your website than that hot graphic you’re trying to agree on.

Spend less time on the web design process and more time generating content, joining conversations and participating where your customers are.

If you’d like to find out how Inbound Marketing capable your website is, submit it for a free report at NLYZR