proper SEO is crucial

We just came across this article from MediaPost. Unfortunately this problem is not contained to the USA.

Fortune 500 companies fail at search engine optimization, and many still don’t link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million daily on 97,559 keywords, according to a report.

The Conductor Research Q4/2009 Fortune 500 Report released Wednesday identifies that only 25% of those keywords rank in the top 50 natural search results on search engines such as Google, Microsoft Bing or Yahoo. The Fortune 500 report analyzes national search results and optimization effectiveness, as well as trends and integration plans for the corporate and the consumer brands during the December 2009 quarter.

Analyzing the most expensive keywords that companies bought allowed Conductor to measure intent by assuming these words should float to the top of natural search in query results.

“Since they spend all that money on paid-search keywords you would expect these companies would want the keywords in natural search to correlate with investments on the other side and make them as visible as possible,” says Nathan Safran, senior research analyst at Conductor Research.

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There's an alternative to expensive trade shows

Trade shows can be a great way to get your organisation in front of a reasonably targeted audience, but they’re also a very expensive way to generate new leads. Once you’ve added up the cost of exhibiting, travel and staff time, a trade show can be a significant commitment. Then, how many of those “leads” actually turn into sales?

Trade shows are another example of outbound marketing, an expensive way to reach an audience via a third party supplier (in this case the show organiser). Adopting an Inbound Marketing approach allows you to attract qualified leads and build your reputation amongst those who are genuinely interested.

Here are some simple alternatives that are much more cost-effective:

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BRW Magazine recently published the a listing of  28 Legal Firms in Australia. Then Sticky put them to the online performance test with NLYZR.

NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

How do Australia’s legal firms score…..

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