Monthly Archives: February 2010

Now hiring: Digital account / project manager

10 Feb 10

Sticky digital account manager

Sticky is looking for the right person to join our innovative digital agency.

We’re growing rapidly and need an account manager with great project management skills to fill a key role liaising with our local, national and international clients and digital production and SEO team.

Here’s what you’d be doing:

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Does your web designer understand internet marketing?

9 Feb 10

Does your web designer understand internet marketing?

In the early days of the Web the imperative was upon having a website and as a result an industry was born, and boomed, creating websites. Good, bad or ugly, it didn’t really seem to matter a long as you were part of the the new wave online.

These days however its a lot different. Everyone has a website and a substantial portion of the population uses the web to shop, search research, chat, meet, discuss, review…well you get the point, we’re online a lot. In fact a recent study revealed that 97% of clients purchasing decisions were influenced by websites.

Now, amid the clutter and competition online, mere web existence isn’t good enough. Now professional internet marketing is crucial. You don’t just build a website, you build a web presence.

Search engine optimisation, social media, conversion strategies, data analysis, geo-targeting, the mobile web, real time search. They’re all part of a sophisticated internet marketing plan that enable you to compete and thrive online.

Unfortunately, many web designers are still just building websites.

Check if your designer understands internet marketing by asking:

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Understanding trade promotion optimisation

5 Feb 10

Over at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online approach.