5 more internet marketing tips

Following on from our previous post, Internet marketing tips – the basics, we thought we’d highlight five more essential Internet Marketing Tips to keep in mind. These specifically address the question: What do you really want from your website?

We are constantly surprised at the random reasons businesses come up with for creating a new site or doing a re-design. Most of them have very little to do with results or marketing effectiveness. Why??

1. The number one objective for any company website should be to attract more visitors and leads and sales. Everything you do on your site should be created to meet these objectives. Spend less time worrying about tweaking little design elements and more time implementing elements that will help you achieve your company’s sales objectives.

2. Invest more in good content than in “sexy” design. In the longer term, content rules. People search the internet for information, not the cool little Flash animation you spent 3 months designing.

3. Invest more in search engine optimisation than games and widgets. These days the internet is about giving users what they are looking for, not playing with cute toys or functions on your site. Your internet strategy should be focusssed on inbound marketing, potential customers coming to you. Therefore your budget should reflect a serious commitment to optimising your site to attract the right visitors. A plain site with good optimisation is much better than a funky site that nobody visits.

4. Have a content building plan. Successful internet marketing revolves around a steady stream of quality content. Search engines love fresh content. If you don’t feed them you’ll be the ones who are starved of visitors.

5. Experiment. Like all marketing, you need to continually experiment with your internet marketing to get results. Some strategies work, some fail. Some conversion techniques are winners, others miss the mark. Keep trying different ideas. Make sure your site is flexible enough and easy enough to allow you to conduct these experiment. If you have to phone your web developer every time you want to try something then you are using the wrong platform.

Once again, these are simple tips, but its amazing how many businesses do not create sites with the right objectives in mind. These internet marketing tips will drive traffic and sales….what else do you want?