A website exists to allow potential customers to get in touch with you and become familiar with your brand. It can be a means for customers to purchase your products or simply learn about solutions to specific problems they’re experiencing. If you strategize well, your site could have thousands of visitors every day, wanting to buy your products and services or learn more about you.
However, getting to that stage isn’t that easy. You could spend a ton of money and time building the most beautiful website but it’s not going to pay off unless you can drive traffic to it.
If you’re not getting many visitors, then you’re definitely doing something wrong. It’s most likely one of these mistakes:
Your Website Isn’t Optimized For Mobile
These days a lot of people browse the internet on their smartphones. Hence, if you’re website doesn’t respond well to the touchscreen mobile experience, then potential customers aren’t going to stay on it. If this keeps up, you’ll end up losing a lot of potential sales.
Your Website Is Too Slow
Research shows that most internet users expect a website to load within two seconds. Also, if a site takes more than 3 seconds to load, the majority of users will exit. Hence, we strongly recommend that you take measures to improve the loading speed, such as turning off unused plug-ins or cleaning up unnecessary code.
Your Website Doesn’t Have Visibility
If your website doesn’t appear on search engine results at all, most of your customers won’t be able to find. Search Engine Optimization or SEO is the process of making sure that your website ranks highly in search results whenever particular keywords or phrases are present in queries. For instance, if your own a local pool cleaning business, you’d definitely want to appear in the search results for queries like ‘pool cleaners in Melbourne’ or ‘swimming pool cleaning services in Melbourne’.
SEO can be a bit challenging if you haven’t had any previous experiences with it. That’s why we highly recommend that you contact a few SEO Melbourne experts who’d perform a need analysis and help you come with a sound strategy for improving visibility.
You Don’t Have the Right Content
Content is what convinces people to visit your website. If you have blog posts, videos, infographics…etc. that provides answers to popular questions that customers have, then you’ll get more visitors. Not only that, depending on the quality of your content you could build up a reputation as an expert on particular topics.
You Haven’t Marketed Your Website
You’re not going to get many people to come to your website if you don’t tell them about it. That’s why we highly recommend launching a social media campaign to introduce your website. Don’t start by outright promoting your inventory. Instead try to build up a brand identity by sharing blog posts and other valuable content.
That’s five common reasons why no one is visiting your website. Don’t make the mistake of thinking that customers are automatically going to discover your website or return to it. You have to put in the effort by improving its visibility and performance, optimizing it for mobile, putting out the right content and promoting it.