8 reasons to turn your marketing Inbound in 2010

Inbound marketing is like a magnet for your company

Basically there are two forms of marketing:

Outbound marketing- where you spend money trying to interrupt your potential customers with your message

Inbound marketing – where your potential customers find you and decide to find out more

Outbound marketing is like a shotgun. Inbound marketing is like a magnet.

You are probably already doing Outbound marketing, so here are 8 reasons why you should be turn your marketing Inbound in 2010:

1. Outbound is becoming less effective. Consumer’s are flooded with choice and have the ability to block your message. They increasingly resent interruptive marketing.

2. Australians now spend more time online than with any other media. The average Australian spends 16.1 hours per week online (2009 Nielsen Annual Internet and Technology Report). Shouldn’t you be fishing where the fish are?

3. Over 90% of people begin their online search for a product or service using a search engine.

4. Good search engine optimisation, great content and a social media strategy all help you get found online.

5. Inbound marketing leads and inquiries are highly qualified and motivated, therefore improving your conversion potential.

6. Inbound marketing is investment in your organisation’s future. Effective SEO and great content has a lasting effect, unlike Outbound which stops as soon as your budget runs out.

7. Inbound marketing is extremely cost-effective and totally mesaurable. Your CEO will love your ROI reports.

8. Most of your competitors haven’t discovered Inbound Marketing or aren’t doing it well….yet. Now’s your chance to get a head start on them and own a new space.

If you’re frustrated by the diminishing returns from your existing marketing plans, maybe you should investigate moving part of your 2010 marketing towards an effective Inbound Marketing plan. You can take the first step by testing your website’s marketing effectiveness with NLYZR.