9 more reasons why you need to optimise your website for Google
2 Feb 10
Its essential to optimise your website for Google
We read plenty about Google’s market share and general ubiquity but how do they relate to the average business?
Here are 9 very interesting statistics recently published on Google’s blog that demonstrate why your organisation needs to ensure that it is making the most of the opportunities presented by being found easily on Google.
We particularly like the third stat about fraction of Google queries never seen before – it speaks volumes for the long-tail of search, which every business can use to their benefit.
- Proportion of Google users in the United States making more than one query per day: 7 out of 10
- Proportion of Google users in the United States making more than 10 queries per day: 1 out of 7
- Fraction of Google queries, duplicates excluded, never seen before: More than 1/3
- Fraction of Google queries, duplicates included, never seen before: More than 1/5
- Average amount of time it takes a user to finish entering a query: 9 seconds
- Average amount of time it takes Google to answer a query: Less than 1/4 second
- Number of search quality improvements made by Google in 2009: 540, ~1.5 each day
- Proportion of Google result pages that show a map in search results: 1 in 13
- Average increase in driving distance on weekends vs. weekdays on Google Maps: 11km
These are all US stats, but apply just as much here in Australia where Google actually has a greater market share.
Being found easily on Google is an Inbound Marketing essential. Tick as many boxes as possible with Google to maximise your opportunities.
How does your website stack up? Test it on NLYZR to find out whether it’s Google-friendly.
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2 comments
Your NLYZR link goes to the wrong url.
Love the site.
Cheers
Anthony
Cheers, fixed thx.