97% of client’s purchasing decisions influenced by websites

A new US survey indicates what a huge impact websites have on client’s ultimate purchase decision. 97% of the 200 buyers surveyed admitted that a provider’s website influences their purchase decision.

The RainToday.com survey included more than 200 buyers responsible for more than $1.7 billion in professional services purchased, such as accounting and financial consulting; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.

According to the survey, 74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider, while only 3% of the 200 buyers surveyed say a provider’s website has no influence whatsoever over their purchase decision.

The message is clear: if you aren’t taking your web presence seriously yet, you are losing serious business.