Australian digital agency website rankings

The 10 July 2009 Issue of B&T Magazine has put the websites of some of Australia’s top digital agencies to the test, with a panel of judges ranking each site out of 40. The criteria used to assess the sites included Usability, Creativity, Employee Appeal & Client Appeal. (The employee appeal was considered from the perspective of job seekers).

While we thought this was an interesting approach to assessing websites, its not the scientific approach we like to employ. So we decided to run all of the sites in B&T through Web ANLYZR to compare results.

Our Web ANLYZR tool is designed to assess sites from a marketing perspective. Web ANLYZR doesn’t use opinions, just raw data and results to score websites out of 100. Here is what Web ANLYZR looks at:

• On-site search engine optimisation
• Off-site search engine optimisation
• Keyword search scores
• Depth of Presence
• Social media
• Traffic conversion

These are the crucial components we utilise and measure for an effective inbound marketing-focused website.

Of course, not all agencies subscribe to this approach, and many achieve excellent results for their clients with alternative approaches. This is not meant to be a critique of various agencies and their sites, merely a comparison of B&T’s appraisal compared to Web ANLYZR.

An interesting aside was that only one site, Bullseye, turned up on the first 5 pages of Australian Google searches for “advertising agency“, “digital agency” or “digital advertising agency“. It was no coincidence then that Bullseye had the highest score with Web ANLYZR.

Here are the results from B&T and Web ANLYZR:

B&T Rankings

The White Agency 30.5/40   (1st)

The Farm 30/40  (2nd)

Geekdom 29/40  (3rd)

Soap 28/40  (4th)

Viocorp 27.5/40  (=5th)

RMG Connect 27.5/40  (=5th)

Amnesia Razorfish 27/40  (7th)

C4 25/40  (8th)

Profero 24.5/40  (9th)

Tigerspike 24/40  (10th)

Bullseye 23/40  (11th)

Citrus 22.5/40  (12th)

Tequila 21/40  (13th)

M.Net 20.5/40  (14th)

Ad2one 18.5/40 (15th)

Web ANLYZR Rankings

Bullseye 81/100  (1st)

Viocorp 76/100  (=2nd)

RMG Connect 76/100  (=2nd)

Geekdom 70/100  (4th)

Soap 61/100  (5th)

The Farm 56/100  (6th)

Tequila 50.5/100  (7th)

Tigerspike 50/100  (=8th)

C4 50/100  (=8th)

The White Agency 44/100 (=10th)

M.Net 44/100  (=10th)

Citrus 43/100 (12th)

Ad2one 42/100  (13th)

Profero 37/100 (14th)

Amnesia Razorfish 18.5/100  (15th)

How would your site rank? Feel free to submit it to Web ANLYZR and we can build on this list.

Feel your site has been unfairly assessed (search results do influence scores)? Feel free to comment. As we said before, this isn’t based on opinion, just on ANLYZR’s automated scoring criteria.