Australian Marketing Pioneer blogs NLYZR rankings

Several times each year Julian Cole ranks Australia’s marketing bloggers in a list he calls the Australian Marketing Pioneer Blogs. Julian’s list has been published in both Marketing Magazine and B&T and is an excellent appraisal of the Aussie marketing blog scene.

The Adspace Pioneers ranking is based on criteria such as Julian’s own “Pioneer ranking”, Google PageRank, Technorati Authority, Technorati reactions and Alexa rating.

These are some of the best content producers in Australia, generating some of the most stimulating and thought provoking content in the marketing community.

So we thought we’d run our NLYZR over the current Marketing Pioneers Top 20 to see how they stack up. NLYZR Scores appraise a site from a more business-like perspective including criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion.

To be fair, good blogs hold up well under NLYZR’s scrutiny due to volume of content and social media bias, things which many corporate sites lack. Conversely, most blogs can suffer under NLYZR because they aren’t as likely to have a business focus and therefore aren’t as concerned with optimisation and traffic conversion. Overall, all these blogs score much higher than the national NLYZR average of 39/100, which was to be expected.

The biggest observation we can make about the blogs ranked here is that while the content and traffic is excellent, the optimisation for most is lacking. This has affected scores significantly. While many bloggers won’t be concerned by this, we recommend that if you have any business objectives for your blogs then you should look at implementing good SEO. It will make very good sites great.

Note: Obviously the bloggers at this agency have an advantage in knowing how to meet the NLYZR criteria and its in our best interests to do so. Therefore, please don’t read too much into our scores against everyone else’s….we aren’t trying to show off, we’d be worried if we didn’t rank very highly with our own analysis tools.

Another note: NLYZR Scores can change from month to month depending on site activity. The highest score we have seen from an Australian marketing blogger lately is actually Digital Tip (currently ranked 105 on Julian’s list), who has rocketed up to a score of 98/100 after diligently working on her blog’s SEO and having attracted a remarkable amount of traffic and inbound links recently, despite having a PR of 3. Meanwhile my Mediahunter site has fallen a few points recently due to inattention.