Australia’s Top 25 Insurance Companies

January 27, 2010
Craig Wilson

Whether its health, car, life or any insurance at all. Choosing the right company to look after you and your family or business is very important. So is how you optimise your website.

BRW recently published the Top 25 Insurance Companies. Then Sticky put them to the online performance test with NLYZR.

NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.

How do Australia’s top Insurance Consultancies score…..

Ranked 1st
96.48/100 for Medibank Private

Ranked 2nd
91.4/100 for QBE

Ranked 3rd
89/100 for GIO

Ranked 4th
87.48/100 for RACV

Ranked 5th
86.4/100 for AAMI

Ranked 6th
86.3/100 for RACQ

Ranked 7th
83.2/100 for Suncorp

Ranked 8th
81.2/100 for Insurance Group Australia

Note: ING is now called OnePath – They scored 28/100 when we tested the new site in December 2010. Admittedly it is a brand new site with no PageRank  yet so it will improve over time.

Ranked 9th
80.8/100 for NRMA

Ranked 10th
75/100 for CGU Insurance

Ranked 11th
74.98/100 for NIB Health Funds

Ranked 12th
74.4/100 for AXA Australia

Ranked 13th
73.6/100 for Super Cheap Auto Group

Ranked 14th
72/100 for Lifebroker

Ranked 15th
68/100 for AMP

Ranked 16th
63.6/100 for Australian Unity

Ranked 17th
63.4/100 for Insurance Australia Group

Ranked 18th
60.8/100 for Calliden Insurance

Ranked 19th
56.8/100 for TIO

Ranked 20th
54.4/100 for Genworth Financial

Ranked 21st
52.8/100 for TOWER Australia Group

Ranked 22nd
51.2/100 for BUPA Australia

Ranked 23rd
43.2/100 for Manchester Unity Australia

Ranked 24th
36.8/100 for Atradius

Ranked 25th
28.8/100 for Auto & General Insurance

Added since at webmaster’s request:

72/100 for Guardian Insurance

4 Comments. Leave new

Michael Ford
March 20, 2013 4:43 pm

Nice list..there is only one small discrepancy. Life Broker is Insurance broking company.

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Wonderful list of Australia’s top 25 insurance companies. Thakns for sharing.

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