Better blogging improves organic search

Source: btobonline.com

Most marketers believe the only way to target hundreds or thousands of terms reliably is to invest in pay-per-click (PPC), which is easily measured, controlled and can provide ROI results quickly. Less attention—and far fewer resources—are spent on organic search, simply because most marketers believe there is no reliable and scalable way to target the same volume of keywords. But independent studies show that most all clicks on a search engine results page happen on the organic side. Read more