StickySpace: premium web hosting, blinding speed

We are proud to announce the launch of our new premium web hosting service StickySpace.

StickySpace has been created in response to overwhelming client demand for a high-speed premium web hosting with great customer service.

It is also a direct response to the need for better site-speed to keep up with the latest search engine optimisation criteria. Google has made plenty of noise in the last year about how site speed is now a factor in search rankings, so we feel it is crucial that we ensure our clients are not penalised by the slow hosting speeds offered by many hosting companies.

StickySpace offers:

• Reliable Service

• Premium Hosting

• Blistering Speeds

• Massive traffic allowance

• Huge amounts of space

StickySpace completes the full web / SEO service from Sticky. Clients can now source their website build, search engine optimisation, inbound marketing strategy and web hosting from one supplier. The result should be better results, better traffic and better conversion rates.

If you are sick of the hosting run-around and want to step up to premium web hosting then take a look at StickySpace.

We are proud to announce the launch of the new website for the Australian Cancer Research Foundation. The team at Sticky worked long and hard with ACRF to deliver a new website that would meet the traffic, search and usability requirements of Australia’s leading Cancer Research Foundation.

Australian Cancer Research Foundation website

The website is a source of much of the foundation’s donations, so it was crucial to create a site that would enable them to increase traffic and subsequent charitable donations.

Whilst the site was built with a big emphasis on search engine optimisation, we are also excited about ACRF’s strong push into social networks and inbound marketing. The site incorporates and extensive menu of sharing options, an embedded Twitter feed and several ways to connect with ACRF.

Already the site has seen a substantial increase in traffic (it actually launched quietly in early May) and we will be pulling apart the analytics and performing heat mapping to study visitor responses in order to improve the site even more. We have already used NLYZR to improve the search engine optimisation for ACRF, but now the site is launched we can continue to broaden the search base and maximise search traffic.

Most importantly, we will be focusing heavily on turning traffic into donations so that Australian Cancer Research Foundation can fund even more crucial projects.

Above anything, here at Sticky we believe in using inbound marketing, digital technology and great content to grow business, both for our clients and ourselves. We know that Inbound Marketing is extremely effective when done properly and can turn old business models on their heads.

That’s why we’re so excited to be involved in the Age of Conversation book series. We’ve learned more from some of the contributors to Age of Conversation than you could learn at a dozen marketing seminars. These guys know what they’re talking about and live and breathe modern marketing. There are 171 contributors from 15 countries covering 10 great topics.

Both Craig Wilson and Gordon Whitehead have written chapters for the latest edition, Age of Conversation: It’s time to get busy and Sticky were happy to help out with the new Age of Conversation website.

You can now buy the book at Amazon in hardcover, softcover and Kindle versions with all proceeds going to selected children’s charities.

So what are you waiting for? Its time to get busy and join the Age of Conversation.

NLYZR - search engine optimisation engine

Meet the all new NLYZR.

Its exactly 12 months since we launched NLYZR (pronounced analyzer), our advanced website optimisation engine.

Up til now NLYZR has been a a semi-automated system. It provides us with powerful an accurate website analysis and recommendations that we then supply to our clients.

The Free Web NLYZR we have offered at www.nlyzr.com for the last year was also semi-automated, meaning we could offer same-day reporting but not exactly instant reporting.

That’s all changed with the latest version of NLYZR. You can now receive a Free Web NLYZR report for any website in less than 1 minute, with much more detail about your site.

The Free Web NLYZR assesses your website’s overall search engine optimisation and nominated keyword search performance. The score will change depending upon the keyword you provide. NOTE: the keyword search is for Google.com.au searches only at this stage, not the “Pages from Australia” search.

The free report includes information about your website’s Metadata and other on-site analysis, it’s important off-site data and the keyword search results.

It’s like a quick health-check for your website.

Our advanced analytics have also evolved during the last year, allowing us to provide unparalleled website optimisation advice to clients looking to improve their online marketing results.

Since it’s launch, we have used NLYZR to assist leading organisations such as Colliers International, Australian Cancer Research Foundation, World Society for the Protection of Animals, Terry White Chemists, Promax and many more.

We have used NLYZR to report on over 3000 Australian websites during the last year, providing a keen insight into the state of the web.

Please, feel free to use NLYZR to test your site as often as you like. Its fast and its free.

Sticky is looking for the right person to join our innovative digital agency.

We’re growing rapidly and need an account manager with great project management skills to fill a key role liaising with our local, national and international clients and digital production and SEO team.

Here’s what you’d be doing:

• Acting as the main point of contact for clients

• Mapping out project timelines and deliverables in liaison with our digital team

• Managing projects in order to meet goals and deadlines

• Communicating client requirements / amendments to our digital team

• Involved from initial strategy and project scoping right through to roll out

• Writing proposals

• Guiding and making recommendations to clients for best possible outcomes

You’ll need to:

• Have outstanding communication skills, both written and verbal

• Be able to confidently present to senior executives of major national organisations

• Understand web design, marketing and SEO principles (we have our own methodologies and systems and will train you further)

• Be able to take the initiative, not wait for directions

• Be extremely organised, with an eye for details

• Have an excellent customer service ethic

• Be based in our Newcastle office (on the waterfront, great coffee, exciting environment)

• Live and breathe online marketing (we’re sort of obsessive)

• Have reliable transport

• Have a good sense of humour (life’s too short)

Previous experience within a digital agency or digital arm of an advertising agency is very favourable.

This is a key role. We’ll take our time to find the best available person for the job, but when we identify that person we’ll move fast.

Salary: negotiable.

We’ll accept APPLICATIONS via email only. Send them to enquiries@stickyads.com.au with the subject line DIGITAL ACCOUNT MANAGER. A cover letter and one page resume outlining RELEVANT experience will suffice. Bog-standard resumes bore us to tears. Please include links to your Twitter, LinkedIn, YouTube and blogs if you have them.

Anything else that demonstrates your suitability for the position or other digital skills wouldn’t go astray but isn’t essential.

We’ll invite you in for a chat if we think you might be the person we’re looking for, and we’ll let you know via email if you’re not.

Get Sticky Inbound Marketing iPhone App

No its not some dirty joke. Here at Sticky we love our iPhones. Everyone here has an iPhone and we spend a lot of time using them for social networking, storing data, surfing the web…and even the occasional phone call.

We also like keeping up to date with our favourite bloggers and websites, no matter where we are. So that led us to teaming up with the smart guys at MotherApp who have created iPhone Apps for the likes of Tim Ferriss, Guy Kawasaki, Chris Brogan, Jeramiah Owyang and …. now us.

Yes, you can now Get Sticky on your iPhone with the Get Sticky app. Search for Get Sticky on your iPhone app store or go to
http://itunes.apple.com/hk/app/get-sticky-inbound-marketing-blog/id350964188?mt=8

Its totally free and really is just a fun way for us to play with and explore the mobile apps market.

So please, help a little Aussie team of Inbound Marketers and download your Get Sticky iPhone app today. And if you could give us a favourable rating in the iTunes score, we’ll love you even more.

Thanks in advance for your support. We appreciate it.

Our NLYZR web analytics tools have just received a significant update to ensure that they are keeping pace with the latest changes with search engines around the world.

NLYZR can now measure websites against up to 568 international search engines and then provide the best recommendations to improve search rankings.

NLYZR was born in early 2009 after lengthy development and consultation with SEO professionals and corporate marketers. We secured the resources of one of the world’s leading SEO firms to develop the NLYZR software and systems. Their constantly updated optimisation software assists Fortune 500 companies like Microsoft and Mastercard through to small enterprises across the USA. NLYZR adapts this most complete set of search engine optimisation tools to meet our Inbound Marketing criteria.

Whilst NLYZR was initially created to meet Australian web marketing demands, we have increasingly found ourselves using it for international projects too. The latest updates significantly increase our ability to accurately assess and provide recommendations for websites around the world.

We’re also keeping pace with the changes being made by the biggest players in search – Google and Bing. Since the launch of Bing (around the same time as NLYZR) the dynamics of search have begun to shift.

SEO is becoming an increasingly fluid field and we are committed to providing the most current analysis and recommendations via NLYZR. We will be implementing regular updates throughout the year.

Sticky has just launched a pair of websites for leading Sydney architectural firm SCOTTCARVER and their urban design division SCAPE strategy. The two sites allow the team at SCOTTCARVER and SCAPE strategy to showcase their innovative thinking and exist to promote discussion and ideas rather than merely act as a corporate brochure for the firm.

SCOTTCARVER’s service areas span architecture and interior design, planning, urban design and landscape architecture. The firm’s sensibilities transition building and market type, engaging experienced design specialists in each market discipline, and partnering with their clients to deliver attuned results. SCOTTCARVER takes a practiced innovative approach to “green” design and considers this in each and every project design.

www.scottcarver.com.au

www.scapestrategy.com.au

Use NLYZR to optimise, attract & convert

NLYZR, our website analysis and recommendation site has been refreshed and relaunched today with the new slogan “optimise, attract & convert”.

NLYZR was born as a service on the GetSticky site in April 09 and quickly evolved to demand attention in its own right on its own site by early August 09. Since then NLYZR has tested thousands of websites, predominantly in Australia and New Zealand, reporting on their effectiveness as an online marketing tool.

The response and feedback has been fantastic and has led us to refining the site and service in order to provide the best possible reporting and solutions to NLYZR users.

The refreshed site reflects our intention to help you optimse you website, attract more relevant visitors and convert traffic into qualified leads, inquiries and sales. It is totally representative of our Inbound Marketing philosophy.

The NLYZR website offers a Free Website Report appraising your On-page search engine optimisation, Off-page search engine optimsation, Keyword search, Competitor score, Social media and Traffic Conversion, then provides a total score with simple recommendations.

The Free NLYZR report is the front door to our comprehensive suite of advanced website analysis tools.  Using these industry leading tools we can:

• Provide comprehensive analysis and assessment of your current site.
• Provide detailed recommendations to improve your site.
• Provide ongoing analytics and performance tracking.
• Provide Keyword Search strategies that can open up previously unseen prospects.
• Provide proven strategies to convert traffic to desired goals.
• Provide comprehensive Link Analysis and recommendations to improve search rankings.
• Provide detailed Online Competitor Analysis to reveal their strategies and how to beat them.

We use NLYZR to assist organisations around Australia, such as Colliers International, The Templar Group, Australian Cancer Research Foundation, Eutopia & Companion Credit Union, to improve their online performance. The insight and reporting NLYZR provides allows us to achieve extremely rapid results for our clients, especially in the area of search engine optimisation.

www.eutopia.com.au provides the information Australia’s growing fascination with European wine demands – what’s available, how it compares, where to find it and for how much.

Eutopia, a free site, has been launched due to a lack of available information for Australians to make an informed purchase of European wine. Whilst there is a wealth of knowledge available on international websites, there is no mention of Australian availability, release date or price. In addition Australians, beginning a discovery of European wines and accustomed to fuller bodied wines, can be confused by international reviews written with a different context.

Eutopia contains a constantly updated directory of Australian Fine Wine Retailers and European importers and a database with the distribution details of over 800 European wines. In addition to regular articles and reviews, a monthly regional focus will include a diverse range of feature articles, vintages guides, in-depth interviews plus food and travel information designed to broaden readers’ understanding and interest.

Wine writers David Brookes and Nick Ryan provide independent wine reviews and articles. Matthew Dunne, Sommelier at Aria Restaurant, is bringing a fresh perspective to food and wine matching and Andrew Stewart is contributing feature articles.

In November, Nick will report live from the Hospice de Beaune barrel tasting and auction plus giving a first glimpse of the 2009 vintage in Burgundy, Rhone and Piedmont. In March Dave will cover Prowein in Germany before a live look at Bordeaux 2009.

Eutopia has been created by Nicholas and Frances Crampton along with Dan and Tina Fitzgerald and a fair chunk of help from Sticky Advertising here in Newcastle. Frances and Nicholas have day jobs as European wine importers, but relish the chance Eutopia provides to be involved in the entire world of European wine.