Way back in 2008 Sticky began to get pretty heavily involved in optimizing websites, our own and some clients, for search. Early experiments and trials revealed that were able to achieve some excellent results very quickly. It got us thinking.

We set Gordon the task of documenting all of our processes, testing more ideas and finally writing them into a manual. This become our in-house bible for website optimization.

In early 2008 we decided to offer this process to others beyond our existing client base and settled on a name for it: NLYZR. We had a few crude programs running in-house to assist with our optimization but it was predominantly a manual process that took a fairly long time to do.

Nonetheless, the results continued to be extremely impressive and pretty soon word spread and more and more inquiries came in from companies wanting to use NLYZR. We began doing optimization work for Colliers International, WSPA and ACRF amongst others.

Behind the scenes we continued to tinker and develop more automate systems for our optimization process. In mid 2010 we launched a fast, fully automated version of NLYZR that allowed anyone to test any website’s overall optimization. It provides a quick, broad overview of how well the site is set up for search.

We’ve now had over 6000 websites tested for free by NLYZR. This has given us a lot of great insight into the level of optimization of most sites and what areas most organisations struggle with in SEO. It has informed our continued development.

Meanwhile, we’ve kept improving our processes, evolving with the constant changes to the nature of search, and developing a fully automated system that would help businesses become better marketers online.

Throughout 2011 we have conducted a series of Alpha and Beta trials of the all new NLYZR. The results and feedback have been incredible. We are more convinced than ever that NLYZR can be a very effective tool for organisations (large and small) to improve their web presence and compete in an increasingly digital world.

Now we are commencing our final Beta Trial, an invitation only group from Australia and the USA who will put NLYZR through its paces before its public launch.

We expect to launch NLYZR internationally for membership in September and have several distribution partnerships in the pipeline.

Its been an exciting ride so far and we can’t wait to see what happens next.

Rosie's School of Rock

Earlier this year we launched the new website for Rosie’s School of Rock. This was a fun site to work on because Craig “Rosie” Rosevear has so much energy and passion and its great to be involved in a site that looks as rock n roll as the people it represents.

I was talking to Rosie yesterday and he said he’s had a fantastic response to the website since launch and its driving a lot of new business for them.

He’s been working on adding plenty of interesting content and following our inbound marketing advice. And its working very well.

Anyway, if you have a child (or inner-child) looking for:

Music lessons in Newcastle

Guitar lessons in Newcastle

Piano lessons in Newcastle

Singing lessons in Newcastle

Drum lessons in Newcastle

The Rosie’s School of Rock is THE place to go. The kids have an absolute ball and get to experience performing in front of large crowds as mini rock stars.

Well done Rosie.

Last night at The New Lunaticks first Digital Showcase event we were proud to unveil our newest version of NLYZR: Page Optimizer.

NLYZR: Page Optimizer is a fast, efficient tool that helps you optimize any page of your website for a nominated search term. It totally demystifies the often confusing language and practices of search engine optimisation with straight-forward, easy-to-understand reporting and recommendations.

Its an extension of the original Free NLYZR service we have been offering over the last two years and was created using the knowledge we have gained from testing the SEO capabilities of thousands of websites.

We believe NLYZR: Page Optimizer takes SEO out of the IT department and allows marketers and business owners to determine exactly what they need for SEO success. It’s SEO best-practice made easy.

NLYZR: Page Optimizer will be a paid service which we intend to launch soon.

FREE TRIAL

We’d like to test NLYZR: Page Optimizer with a few more sites prior to the official launch in order to receive feedback and help with the fine-tuning.

If you were at The New Lunaticks last night and would like a FREE TRIAL for the rest of May 2011 then here’s your chance. You’ll be able to test and optimize as many pages of your website as you’d like until the end of the month, all we ask in return is your feedback and maybe some testimonials for good results.

The first 10 companies / people who email me will be eligible for the Free Trial. We reserve the right to decline competitors or those with sites we believe would not benefit from this system.

Email: craig@stickyads.com.au

Subject Line: NLYZR: Page Optimizer Trial

Include all relevant contact details and the URL for website you’d be using it for.

VIDEO: if you’d like to watch the presentation and explanation of NLYZR: Page Optimizer from the Lunaticks event then click here. It starts at 1 hour and 15 mins into video and lasts around 14 mins. Picture quality is a bit grainy as it was from the webcast. Thanks to Lunaticks Society of Newcastle for the event and video.

Sticky have just launched a new website for the Tinkler Sports Group’s bid for the Newcastle Knights NRL club.

Knights Vote Yes was created to present information for members and fans in the lead-up to the historic members vote on 31 March 2011 and answer any questions members might have around the proposal.

Knights Vote Yes includes an open letter from Nathan Tinkler, details about the offer, messages from prominent supporters, information about the Tinkler Sports Group and a form so members can submit a question about the offer.

The site also has plenty of video with NBN’s exclusive interview with Nathan Tinkler and the series of television commercials currently running for the vote.

The website can be found at www.knightsvoteyes.com.au

We’ve just posted a new position available at Sticky. Head over to our main agency site for all the details.

Over at our Sticky website we’ve just posted a new position available. we’re looking for a Junior Web Developer to join the team in Newcastle. For more please check out the post.

StickySpace: premium web hosting, blinding speed

We are proud to announce the launch of our new premium web hosting service StickySpace.

StickySpace has been created in response to overwhelming client demand for a high-speed premium web hosting with great customer service.

It is also a direct response to the need for better site-speed to keep up with the latest search engine optimisation criteria. Google has made plenty of noise in the last year about how site speed is now a factor in search rankings, so we feel it is crucial that we ensure our clients are not penalised by the slow hosting speeds offered by many hosting companies.

StickySpace offers:

• Reliable Service

• Premium Hosting

• Blistering Speeds

• Massive traffic allowance

• Huge amounts of space

StickySpace completes the full web / SEO service from Sticky. Clients can now source their website build, search engine optimisation, inbound marketing strategy and web hosting from one supplier. The result should be better results, better traffic and better conversion rates.

If you are sick of the hosting run-around and want to step up to premium web hosting then take a look at StickySpace.

We are proud to announce the launch of the new website for the Australian Cancer Research Foundation. The team at Sticky worked long and hard with ACRF to deliver a new website that would meet the traffic, search and usability requirements of Australia’s leading Cancer Research Foundation.

Australian Cancer Research Foundation website

The website is a source of much of the foundation’s donations, so it was crucial to create a site that would enable them to increase traffic and subsequent charitable donations.

Whilst the site was built with a big emphasis on search engine optimisation, we are also excited about ACRF’s strong push into social networks and inbound marketing. The site incorporates and extensive menu of sharing options, an embedded Twitter feed and several ways to connect with ACRF.

Already the site has seen a substantial increase in traffic (it actually launched quietly in early May) and we will be pulling apart the analytics and performing heat mapping to study visitor responses in order to improve the site even more. We have already used NLYZR to improve the search engine optimisation for ACRF, but now the site is launched we can continue to broaden the search base and maximise search traffic.

Most importantly, we will be focusing heavily on turning traffic into donations so that Australian Cancer Research Foundation can fund even more crucial projects.

Above anything, here at Sticky we believe in using inbound marketing, digital technology and great content to grow business, both for our clients and ourselves. We know that Inbound Marketing is extremely effective when done properly and can turn old business models on their heads.

That’s why we’re so excited to be involved in the Age of Conversation book series. We’ve learned more from some of the contributors to Age of Conversation than you could learn at a dozen marketing seminars. These guys know what they’re talking about and live and breathe modern marketing. There are 171 contributors from 15 countries covering 10 great topics.

Both Craig Wilson and Gordon Whitehead have written chapters for the latest edition, Age of Conversation: It’s time to get busy and Sticky were happy to help out with the new Age of Conversation website.

You can now buy the book at Amazon in hardcover, softcover and Kindle versions with all proceeds going to selected children’s charities.

So what are you waiting for? Its time to get busy and join the Age of Conversation.

NLYZR - search engine optimisation engine

Meet the all new NLYZR.

Its exactly 12 months since we launched NLYZR (pronounced analyzer), our advanced website optimisation engine.

Up til now NLYZR has been a a semi-automated system. It provides us with powerful an accurate website analysis and recommendations that we then supply to our clients.

The Free Web NLYZR we have offered at www.nlyzr.com for the last year was also semi-automated, meaning we could offer same-day reporting but not exactly instant reporting.

That’s all changed with the latest version of NLYZR. You can now receive a Free Web NLYZR report for any website in less than 1 minute, with much more detail about your site.

The Free Web NLYZR assesses your website’s overall search engine optimisation and nominated keyword search performance. The score will change depending upon the keyword you provide. NOTE: the keyword search is for Google.com.au searches only at this stage, not the “Pages from Australia” search.

The free report includes information about your website’s Metadata and other on-site analysis, it’s important off-site data and the keyword search results.

It’s like a quick health-check for your website.

Our advanced analytics have also evolved during the last year, allowing us to provide unparalleled website optimisation advice to clients looking to improve their online marketing results.

Since it’s launch, we have used NLYZR to assist leading organisations such as Colliers International, Australian Cancer Research Foundation, World Society for the Protection of Animals, Terry White Chemists, Promax and many more.

We have used NLYZR to report on over 3000 Australian websites during the last year, providing a keen insight into the state of the web.

Please, feel free to use NLYZR to test your site as often as you like. Its fast and its free.