Above anything, here at Sticky we believe in using inbound marketing, digital technology and great content to grow business, both for our clients and ourselves. We know that Inbound Marketing is extremely effective when done properly and can turn old business models on their heads.

That’s why we’re so excited to be involved in the Age of Conversation book series. We’ve learned more from some of the contributors to Age of Conversation than you could learn at a dozen marketing seminars. These guys know what they’re talking about and live and breathe modern marketing. There are 171 contributors from 15 countries covering 10 great topics.

Both Craig Wilson and Gordon Whitehead have written chapters for the latest edition, Age of Conversation: It’s time to get busy and Sticky were happy to help out with the new Age of Conversation website.

You can now buy the book at Amazon in hardcover, softcover and Kindle versions with all proceeds going to selected children’s charities.

So what are you waiting for? Its time to get busy and join the Age of Conversation.

Rohit Barghava and Seth Godin know a thing or two about social media. They both use it to great effect in the marketing of their projects and themselves.

Seth Godin is an International thought leader, blogger and author who has helped redefine marketing over the last decade. Seth’s posts are some of the first I read each week amongst the dozens of feeds I have streaming in. One of his recent posts, subtly plugging his new book Tribes, explains the typical marketing cycle and how social media may have finally broken the cycle.

I highly recommend you read this post, but here’s a snippet to whet your appetite:

Social media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.

Meanwhile Rohit Barghava is another marketer, thought leader, blogger and author who has grown a large audience due to his keen insight into new marketing. One of Rohit’s recent posts addresses the frequent question of how to measure social media success. Traditional media has its own traditional performance indicators that marketers have come to rely upon, but social media is a totally new space and requires very different analysis. The Softer Side Of Measuring Social Media suggests some different ways to measure your social media interactions.