Category Archives: Branding

Australia now has over 14 million online users and according to recent research conducted by Ansearch, “each month over 8 million of these users hit one of the various search engines EVERY DAY.”

“And depending upon the source it is generally accepted that between 50-80% of all searches are commercial-in-nature.”

Compare these figures with Yellow (Pages) own published figures of over 7.7 million people using their printed directories to search for businesses EACH MONTH.

So why are you still spending a fortune on Yellow (Pages)?

Read the rest of this entry »

By the end of the 1990’s most businesses had a Web 1.0 website. They were basically glorified brochures and they cost a lot. Then in the mid 00’s Web 2.0 begin to emerge. Sites were more interactive, linking and sharing became de rigueur and the power of the Internet took on a whole new meaning amongst the smart online operators.

However, for much of the business world Web 1.0 sites are still being pumped out at an alarming rate. The boss realises he needs a website, or a new site, and then either the company IT person or contracted web designer dutifully bangs out a digital brochure. Build it and fill it with every detail about the company’s products or services and they will come.

No they won’t.

Your company doesn’t need a new website, it needs a great web strategy. Done well, businesses can derive an amazing number of benefits from its online presence. In fact, it’s arguable that you could build your entire marketing strategy around your web presence.

How? Let me explain.

Read the rest of this entry »

Dolphcom was the very first website we built using the principles that have since become the GetSticky system.

Dolphcom owner Andrew Parker asked Sticky to design a new website for him to facilitate the growth of his business. The site had to be able to facilitate online inquiries, be easy to upload video to and perform substantially better in online searches.

We were excited when the Newcastle-based whale and dolphin swimming adventure company Dolphcom achieved immediate SEO success with the launch of their new website.

Dolphcom’s previous website, while visually attractive, was difficult to update and performed woefully in Google and Yahoo organic searches. Analysis of all key search terms revealed that Dolphcom did no better than the fourth page in most searches, and much lower in others.

Sticky designed a completely new website to suit Dolphcom’s criteria and then applied our search engine optimisation process to the site. Within 2 weeks of launching the new website, Dolphcom was ranking on the first page of Google and Yahoo searches for relevant search terms and web traffic had doubled.

Andrew’s recent trip to swim with the whales in Tonga can now be viewed on Dolphcom and plenty more sensational content is continually being added to the site.