Inbound marketing case study

Sticky has performed SEO contracts with ACRF in two phases. Initially we were contracted to optimise their existing website for 3 keyword terms, with the contract beginning in October 2009. The website was already performing reasonably well in most searches however, being a charity relying upon online donations in a competitive sector, the higher the search ranking the greater the returns.

Using NLYZR, we performed our standard procedures:

- Keyword Analysis

- Benchmarking

- Competitive Analysis

- Recommendations

- Refinement of SEO

Just over two months from beginning the contract, and one month from implementation of recommendations ACRF hit first place in Google global searches for all 3 terms.

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We are proud to announce the launch of the new website for the Australian Cancer Research Foundation. The team at Sticky worked long and hard with ACRF to deliver a new website that would meet the traffic, search and usability requirements of Australia’s leading Cancer Research Foundation.

Australian Cancer Research Foundation website

The website is a source of much of the foundation’s donations, so it was crucial to create a site that would enable them to increase traffic and subsequent charitable donations.

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Inbound marketing case study

Colliers International contracted Sticky in 2009 to initially optimise their website for 6 keyword terms after failing to achieve any SEO success with their previous suppliers. Prior to commencing work on the Colliers website they were not ranked in the first 100 results on Google for any of the agreed search terms.

We performed our standard procedures in a staged roll-out:

Keyword Analysis

Benchmarking

Competitive Analysis

Recommendations

Refinement of SEO

First page Google results were achieved rapidly. The first term we targeted reached Pages 1 within 2 weeks. The second term reached Page 1 in 1 week. The third term jumped to Page 1 in just two days. By the end of the initial contract, 4 months, all 6 terms were on Page 1 of Google.

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