Inbound marketing case study
Colliers International contracted Sticky in 2009 to initially optimise their website for 6 keyword terms after failing to achieve any SEO success with their previous suppliers. Prior to commencing work on the Colliers website they were not ranked in the first 100 results on Google for any of the agreed search terms.
We performed our standard procedures in a staged roll-out:
Keyword Analysis
Benchmarking
Competitive Analysis
Recommendations
Refinement of SEO
First page Google results were achieved rapidly. The first term we targeted reached Pages 1 within 2 weeks. The second term reached Page 1 in 1 week. The third term jumped to Page 1 in just two days. By the end of the initial contract, 4 months, all 6 terms were on Page 1 of Google.
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StickyTV
Our website analytics tool, NLYZR, introduces us to a range of excellent and innovative new websites every week. We’d like to feature the best and most interesting on our new Web TV show, Sticky TV. It gives us a chance to discuss different organisations and their online success with a view to encouraging growth and quality in the industry.
Beginning today, every site submitted to our Free Web NLYZR has the option to be considered for a feature on Sticky TV. We’ll only be selecting good sites to showcase, so don’t be afraid of negative reviews…..its all about promoting quality, innovation and excellence.
So please, if you think you have a great website, test it out on NLYZR. If we agree, we might feature it on Sticky TV and introduce it to a wider audience. And if it doesn’t quite stack up you’ll still receive a free website analysis showing the strengths and weaknesses of your site.
Sticky has just launched a new website for innovative Newcastle financial advisers Gen-X.
The modern design and creative content is a deliberate departure from the typical financial services style. Owners Dustin and Cassandra Kavanagh told us they wanted to create a site that spoke directly to generational investors and included pop-culture references. It was a refreshing approach to a normally traditional industry.
We particularly like the generational information & YouTube videos of Sesame Street mixed in with excellent investment advice.
www.genxadvisers.com.au
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