An inbound marketing strategy has delivered great results for Newcastle Golf Club.
Newcastle Golf Club is one of the best courses in Australia. But like most small clubs, they have a limited marketing budget and were struggling to increase revenue and memberships.
They first approached Sticky to discuss more traditional marketing, however we encouraged the committee to look at the opportunities an online strategy would create.
We created a new website to marry in with their existing members-only site and then went to work on improving their search engine optimisation. Within 3 months the club was on the first page of Google for all targeted keyword searches. We created content that was picked up by other sites too which helped their links and Depth of Presence.
Web traffic increased dramatically with the new site and the committee report that their membership inquiries have now grown strongly against a declining market trend.
The only marketing the club has done since launching their new site has been online and it has resulted in excellent growth.
A dynamic search engine optimisation strategy for Newcastle business Dolphcom Solutions has seen it leap to the first page of Google searches within three weeks.
Dolphcom is a whale and dolphin swimming adventures business operating in Australia and overseas. Prior to contacting Sticky, Dolphcom had an attractive website with excellent content but were nearly impossible to find in searches and received minimal traffic. They were not even on the first ten pages of Google for their name.
Having a small marketing budget but massive potential for international customers, Dolphcom was struggling to grow. The team at Sticky created a website and marketing strategy to allow Dolphcom to realise its potential.
Within 3 weeks of launching the new Dolphcom site they were on the first page of Google for two relevant searches. Within 6 weeks Dolphcom were on first page of Google for all the searches we had targeted. The new system also guides visitors to inquiries and bookings for Dolphcom’s various adventures and programs.
Using the GetSticky Internet Marketing System, Dolphcom’s main marketing channel is their website and has seen the business grow substantially in less than 6 months.
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