Category Archives: Conversation Age

For several years now the highly entertaining Marta Kagan has been packaging up and producing a slide show titled What the F**k is Social Media. Its an excellent insight into the latest figures around the phenomenal rise of social media and networks.

And in the spirit of social media, Marta has allowed us to embed her presentation for all to share and see. Enjoy.

Gavin Heaton has posted an excellent piece about the Three Ages of Content Management Systems which goes a long way to explaining how the web has evolved and how organisations and the systems they use may or may not have progressed. Its a great read and I urge you to take 5 minutes to see what Gavin has to say.

We now live in the sharing web age

The 3 ages Gavin talks about are:

• The Age of Waving

• The Age of Shouting

• The Age of Sharing

Clearly, given the ubiquity of social media now, we are in The Age of Sharing. Organisations who realise this and have moved to ensure their web presence reflects it are the ones who are benefiting. The content on their websites is being passed around, searched and now generates considerably more traffic than many of their contemporaries who still live in The Age of Shouting.

Unfortunately many people treat the web the same way as they treat their traditional advertising. They see it purely as a broadcasting media. They haven’t heard of the Age of Conversation and they haven’t heard of the 1000 True Fans theory. They are still yelling at an audience that isn’t necessarily listening.

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Above anything, here at Sticky we believe in using inbound marketing, digital technology and great content to grow business, both for our clients and ourselves. We know that Inbound Marketing is extremely effective when done properly and can turn old business models on their heads.

That’s why we’re so excited to be involved in the Age of Conversation book series. We’ve learned more from some of the contributors to Age of Conversation than you could learn at a dozen marketing seminars. These guys know what they’re talking about and live and breathe modern marketing. There are 171 contributors from 15 countries covering 10 great topics.

Both Craig Wilson and Gordon Whitehead have written chapters for the latest edition, Age of Conversation: It’s time to get busy and Sticky were happy to help out with the new Age of Conversation website.

You can now buy the book at Amazon in hardcover, softcover and Kindle versions with all proceeds going to selected children’s charities.

So what are you waiting for? Its time to get busy and join the Age of Conversation.