originally uploaded by blog.compete.com
The business world changes quickly, the digital world even quicker. The problem is that very few business are really keeping up with the pace of change online and the rapid adoption of new media, device and applications by their customers.
The truth is that there are now very few industries unaffected by the web. Whole new business models are emerging daily that totally interrupt entire industries. If it hasn’t happened to you yet it will soon.
In 2012 the need to adapt will be more crucial than ever. Those that do will benefit and see their market share grow or uncover new markets. Those that don’t risk falling well behind or losing it all.
Here are the 9 things your business must do now:
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Over at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online approach.
Still not taking social media seriously as a significant contender for consumer attention?
A recent Nielsen survey reports that Australia led the world in average time spent per person on social media sites in December 2009.
When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users in December, followed by Japan, which had 46.6 million unique visitors during the month. Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.
Almost seven hours per person per month spent on social media. That’s a lot. Especially when you consider another Nielsen survey in 2009 revealed that long-established traditional media like newspapers and magazines are only gaining our attention for an average of 8 to 12 hours per month.
Australian’s now spend an average of 16.1 hours per week online and 3.7 hours per week on mobiles. The booming smartphone and about-to-explode iPad market will only see our online engagement continue to climb.
Once again, the question is….does your marketing reflect the new hierarchy of media consumption or are you still casting your bait where the fish no longer bite?
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