Excerpt of Report by Jeanne-Vida Douglas. BRW Magazine
Technologies once limited to only the biggest budgets are now affordable for businesses of any scale. Here are five of the most rewarding.
Information technology has been the biggest driver of productivity since mechanisation took over from manual and animal labour at the beginning of the industrial revolution.
Research from Finland suggests that access to simple data storage and processing computing facilities will increase the productivity of an average worked by 9 per cent a year; access to the internet will boost it by 14 per cent; mobile computing will increase worker productivity by 32 per cent.
Nonetheless, small businesses, which stand to gain the most from investing in It services, are often the most reticent to take advantage of the opportunities technology provides.
Unlike their larger counterparts, SMEs are often founded and run by specialists. The real estate agent, the carpenter and the distributor all know their trades, but don’t necessarily have the time to investigate emerging technologies or sit down to create a strategy for how a certain piece of software or hardware might make their businesses run more efficiently.
Read the rest of this entry »
Inbound marketing is like a magnet for your company
Basically there are two forms of marketing:
Outbound marketing- where you spend money trying to interrupt your potential customers with your message
Inbound marketing – where your potential customers find you and decide to find out more
Outbound marketing is like a shotgun. Inbound marketing is like a magnet.
You are probably already doing Outbound marketing, so here are 8 reasons why you should be turn your marketing Inbound in 2010:
Read the rest of this entry »
Craig Wilson and Guy Kawasaki during SXSW 2009
This post was written by Guy Kawasaki, a US-based net entrepreneur and prolific user of Twitter. Guy uses Twitter extremely effectively as a marketing and promotions tool. Some social media purists don’t agree with his approach, but there is no denying it works for Guy and Alltop. This is a very useful guide for businesses who are looking to begin using Twitter or wish to gain more dynamic benefits from their Twitter presence.
Update: Gordon Whitehead has also posted a video interview with Guy around the same topic. Worth a look.
Way back in July of 2009, I explained how I used Twitter. Lots has changed since then, so this is an update to explain how I tweet. As a small business owner, you can adopt my techniques to use Twitter as a marketing tool.
Read the rest of this entry »
Subscribe to rss
