Category Archives: Digital

Quick, you’ve got 30 seconds to decide. If you were offered the option of having the first ad in your category of Yellow (Pages) or first result on Google (organic, left hand side, not the paid ads on right) which would you choose?

10 years ago the answer would have definitely been Yellow.

5 years ago you probably still been swayed towards Yellow, but at least you had to think about it.

But now, what would you choose?

Savvy internet marketers don’t have to even think about it, they’d choose Google immediately because they understand the numbers and know how powerful being on the first page of Google for a desired search can be.

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Microsoft’s new search engine Bing was launched with little fanfare in Australia this week. Touted as the big M’s challenge to Google after years in the search wilderness, Bing claims to intuitively understand what people are seeking on the internet.

Microsoft cited study results indicating that an estimated 30 per cent of online searches are abandoned out of frustration and that searchers often fail to get what they seek on a first try.

Bing relies predominately on algorithms and key words to provide results for online searches but has infused some “semantic technology that deduces intended meanings of phrases”, according to Microsoft.

Having been live a few days now, we thought we take Bing for a run around the block and see how it stacks up.

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Is your business still rolling out the same marketing plan in 2009 as you have in previous years? If so, why?

There is now an abundance of evidence that audiences are changing their media consumption habits and that online is becoming the hottest place to start directing your marketing dollars. Even traditional media placement legend Harold Mitchell told Adnews recently that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating a budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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