The media world is experiencing a rapid divergence of technology and outlets. What we are now witnessing is the rise and rise of micro-media.

Al and Laura Ries’often discuss their theory of divergence, which says that new products and channels will continually splinter away from their ancestors and evolve.

There is probably no better place to explore the divergence theory than in the media. We are constantly being told that traditional media is dying and that new media is on the rise. But while that is somewhat true, what isn’t highlighted enough is that “new media” consists of a plethora of options and delivery systems rather than one or two all powerful mediums.

The truth is that we may never see a handful of dominant mediums again. 

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Dolphcom was the very first website we built using the principles that have since become the GetSticky system.

Dolphcom owner Andrew Parker asked Sticky to design a new website for him to facilitate the growth of his business. The site had to be able to facilitate online inquiries, be easy to upload video to and perform substantially better in online searches.

We were excited when the Newcastle-based whale and dolphin swimming adventure company Dolphcom achieved immediate SEO success with the launch of their new website.

Dolphcom’s previous website, while visually attractive, was difficult to update and performed woefully in Google and Yahoo organic searches. Analysis of all key search terms revealed that Dolphcom did no better than the fourth page in most searches, and much lower in others.

Sticky designed a completely new website to suit Dolphcom’s criteria and then applied our search engine optimisation process to the site. Within 2 weeks of launching the new website, Dolphcom was ranking on the first page of Google and Yahoo searches for relevant search terms and web traffic had doubled.

Andrew’s recent trip to swim with the whales in Tonga can now be viewed on Dolphcom and plenty more sensational content is continually being added to the site.

The GetSticky system is designed to rapidly transform online results for clients, so we are always very pleased to see customers achieving their goals, hitting the top of Google searches and receiving more traffic.

The Newcastle Golf Club website was one of the first sites we developed following the GetSticky system so we were happy to see the club’s search rankings and web traffic improve substantially within a month of launching.

The previous Newcastle Golf Club website had some serious search engine optimisation issues, preventing it from featuring in relevant searches on Google and Yahoo. In fact, it only showed on searches using the words “Newcastle” and “Golf”. Part of our brief was to lift the club up in searches for a series of terms.

Here is a summary of early results:

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