Category Archives: Search Engine Optimisation
8 May 12
Measure online results better with a Web Analytics Dashboard
Web marketing can be extremely rewarding for businesses that do it well. The problem is that most organisations have trouble combining all of their necessary web analytics in order to understand how they’re performing and where they can improve. What they need is a web analytics dashboard.
Web marketing analytics can be complicated and whilst tools such as Google Analytics are good, most busy corporate marketers don’t have time to sift through the data for the answers. When you’re tracking dozens of keyword search terms in your SEO program, monitoring traffic from multiple social networks, managing lots of landing pages and trying to quantify leads it can get messy and opportunities can be missed.
A Web Analytics Dashboard is the answer.
We favour a simple dashboard that can display the following:
- Keyword performance in real-time
- Activity feed of visitors and their source
- Real time alerts on leads and changes in search rankings and competitors
- A 30 Day Snapshot of visitors, leads, conversion rate and page views.
…….all on one page.
This dashboard then allows you to drill deeper into each area to discover even more valuable information and produce professional reporting.
- Monthly search term volumes for desired search engine
- Who is linking to you and who has stopped linking to you
- Optimisation issues per page
- Twitter campaign results with traffic, leads and pages viewed
Best of all it can show which companies visited your website (in real-time), their location, how long they stayed, which pages they looked at and how they arrived at your website (search term, direct, referral).
It is an amazing marketing tool allowing you to make sense of all your data and concentrate on more effective online marketing and an integral component in a 360 Degree Digital Marketing Strategy.
Like to know more about having a Web Analytics Dashboard tailored to your online marketing objectives?
12 Aug 11
Over the last few months we have been giving the soon to be released new NLYZR a serious workout doing website optimization for a variety of sites. The results have been impressive and fast. Simply by following the NLYZR recommendations, the following sites have been extremely successful:
(Results as at 12 August, 2011)
Site: Perform HR Term: Managed HR services Google rank: 1st & 2nd
Site: Promax Term: Trade Promotion Optimization Google rank: 1st & 2nd
Site: Sunengy Term: Liquid solar array Google rank: 1st & 2nd
Site: Stretch-Rite Term: Stretch therapy clinic Google rank: 4th & 5th (after 1 week)
Site: Newcastle Industrial Term: industrial land Steel River Google Rank: 8th (after 1 week)
Site: Quality Covers Term: custom boat covers Sydney Google rank: 2nd & 3rd
Site: Hadley Cycles Term: bike shop Newcastle Google rank: 1st
Site: Four Walls Commercial Term: Newcastle warehouses Google rank: 2nd
Site: Kinetic Term: Integrated Business Solutions Google rank: 7th
Site: Countrytell (holding page) Term: Australia’s regional broadband Google rank: 8th
These sites range from large to very small. Some are competing globally against major players, others are one person operations just aiming to compete in their own town. No matter what your size and ambition NLYZR can clearly help you succeed in being found online.
The new NLYZR Website Optimization System launches 1 September, 2011. It will be the most cost-effective, easy to use optimization system available…affordable for even the smallest of businesses…and easy enough to use for ungeekiest of operators.
Want to know more? email us at admin@nlyzr.com
4 May 11
Last night at The New Lunaticks first Digital Showcase event we were proud to unveil our newest version of NLYZR: Page Optimizer.
NLYZR: Page Optimizer is a fast, efficient tool that helps you optimize any page of your website for a nominated search term. It totally demystifies the often confusing language and practices of search engine optimisation with straight-forward, easy-to-understand reporting and recommendations.
Its an extension of the original Free NLYZR service we have been offering over the last two years and was created using the knowledge we have gained from testing the SEO capabilities of thousands of websites.
We believe NLYZR: Page Optimizer takes SEO out of the IT department and allows marketers and business owners to determine exactly what they need for SEO success. It’s SEO best-practice made easy.
NLYZR: Page Optimizer will be a paid service which we intend to launch soon.
FREE TRIAL
We’d like to test NLYZR: Page Optimizer with a few more sites prior to the official launch in order to receive feedback and help with the fine-tuning.
If you were at The New Lunaticks last night and would like a FREE TRIAL for the rest of May 2011 then here’s your chance. You’ll be able to test and optimize as many pages of your website as you’d like until the end of the month, all we ask in return is your feedback and maybe some testimonials for good results.
The first 10 companies / people who email me will be eligible for the Free Trial. We reserve the right to decline competitors or those with sites we believe would not benefit from this system.
Email: craig@stickyads.com.au
Subject Line: NLYZR: Page Optimizer Trial
Include all relevant contact details and the URL for website you’d be using it for.
VIDEO: if you’d like to watch the presentation and explanation of NLYZR: Page Optimizer from the Lunaticks event then click here. It starts at 1 hour and 15 mins into video and lasts around 14 mins. Picture quality is a bit grainy as it was from the webcast. Thanks to Lunaticks Society of Newcastle for the event and video.
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