Blogging is an important part of Inbound Marketing

Forget the standard web template approach that most businesses employ, if your organisation wants to generate meaningful, engaged visitors then you should incorporate a blog into your website. Its a significant element of our Inbound Marketing philosophy.

Most corporate websites look fairly similar. There’s been a group-think mentality that your site should all be contained in the one screen, with content not falling “below the fold”. You see the same logo position, same navigation and the same bland corporate information.

What you don’t often see is regularly updated information that is both helpful and relevant to your target audience.

That’s where a blog can become extremely valuable to your organisation. Here are 6 reasons why one should be incorporated into your web presence.

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web design for inbound marketing

Welcome to the new-look GetSticky website. This is the fourth iteration of the site since it’s launch in April 2009 and is representative of our missi0n to constantly improve design and layout to achieve better results.

Inbound marketing is made up of 5 distinct areas: web design, search engine optimisation, content generation, social media and conversion strategies. These 5 elements all combine to create a powerful marketing model that attracts qualified traffic to your site and turns it into enquiries or business.

Here at Sticky we work hard on each element of the Inbound Marketing formula, testing new tools and ideas to identify best practices. We treat our sites as the guinea pigs before rolling out the best ideas for our clients.

And that’s the reason behind the latest look for this site. We have introduced a cleaner, less cluttered design with concise information about who we are, what we do and how we can assist you. Everything you see is there for a well-considered reason.

The next step is to now measure the results of these changes. We’re doing heat-mapping of the site to see how visitors interact with each element. We’ll be studying the analytics behind the site very closely and we’ll be tweaking where necessary to achieve better lower bounce rates and higher conversion rates.

Then we’ll be able to pass on our best thinking and insights to our clients.

As far as we’re concerned, a website is a constant work in progress requiring regular fine-tuning and updating. A well-managed website can be your organisation’s greatest marketing asset, so give it the attention it deserves.

Inbound marketing case study

Sticky has performed SEO contracts with ACRF in two phases. Initially we were contracted to optimise their existing website for 3 keyword terms, with the contract beginning in October 2009. The website was already performing reasonably well in most searches however, being a charity relying upon online donations in a competitive sector, the higher the search ranking the greater the returns.

Using NLYZR, we performed our standard procedures:

- Keyword Analysis

- Benchmarking

- Competitive Analysis

- Recommendations

- Refinement of SEO

Just over two months from beginning the contract, and one month from implementation of recommendations ACRF hit first place in Google global searches for all 3 terms.

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