Category Archives: Inbound Marketing

originally uploaded by blog.compete.com

The business world changes quickly, the digital world even quicker. The problem is that very few business are really keeping up with the pace of change online and the rapid adoption of new media, device and applications by their customers.

The truth is that there are now very few industries unaffected by the web. Whole new business models are emerging daily that totally interrupt entire industries. If it hasn’t happened to you yet it will soon.

In 2012 the need to adapt will be more crucial than ever. Those that do will benefit and see their market share grow or uncover new markets. Those that don’t risk falling well behind or losing it all.

Here are the 9 things your business must do now:

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Rosie's School of Rock

Earlier this year we launched the new website for Rosie’s School of Rock. This was a fun site to work on because Craig “Rosie” Rosevear has so much energy and passion and its great to be involved in a site that looks as rock n roll as the people it represents.

I was talking to Rosie yesterday and he said he’s had a fantastic response to the website since launch and its driving a lot of new business for them.

He’s been working on adding plenty of interesting content and following our inbound marketing advice. And its working very well.

Anyway, if you have a child (or inner-child) looking for:

Music lessons in Newcastle

Guitar lessons in Newcastle

Piano lessons in Newcastle

Singing lessons in Newcastle

Drum lessons in Newcastle

The Rosie’s School of Rock is THE place to go. The kids have an absolute ball and get to experience performing in front of large crowds as mini rock stars.

Well done Rosie.

9 steps to inbound marketing success

Tired of achieving poor results from your traditional marketing approach? Worried that your sales and marketing efforts are not cost effective? Then it’s time to look at inbound marketing.

Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Broadcast marketing, such as television, radio, press, billboards and Yellow Pages, is like using a shotgun. You aim it roughly in the right direction (ie. general target demographic), pull the trigger and hope that you hit the right audience. Of course, you’re also paying to hit some unwilling bystanders (non-target demographic) but that’s unavoidable. You then trust that the people you have hit will react to your efforts.

Inbound marketing turns this approach upside down. It involves discovering where potential customers are searching, positioning yourself correctly so they’ll find you and letting them discover whether you have what they are looking for. Successful inbound marketing can turn your website into a customer magnet, drawing motivated prospects towards your business.

Here are the 9 steps we use at Sticky for a successful inbound marketing plan:

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