Category Archives: Inbound Marketing

Online search has already revolutionised the way many companies do business and how we as consumers find the things we need. Smart marketers have used search engine optimisation to ensure their website are easily found by search engines like Google, Bing and Yahoo. Yet it is amazing how many organisations are still lagging behind when it comes to search and missing valuable business.

Well now Google is launching an initiative that will see the smart marketers move further ahead and the laggards choking on dust: real-time search.

According to Mashable, Google real-time search updates as stuff is happening around the Web – for example, live tweets, Yahoo Answers, news articles and Web pages now stream in on the actual result pages for your query. It works on mobile too (at least iPhone and Android for now).

That’s not all, though. Google’s announced that they’ve inked partnerships with both Facebook and MySpace to pull in data in real-time. For Facebook, that means public Facebook Pages, and for MySpace, it means any stream data that is publicly available. This is on top of the partnership that the company announced with Twitter back in October.

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Inbound marketing is like a magnet for your company

Basically there are two forms of marketing:

Outbound marketing- where you spend money trying to interrupt your potential customers with your message

Inbound marketing – where your potential customers find you and decide to find out more

Outbound marketing is like a shotgun. Inbound marketing is like a magnet.

You are probably already doing Outbound marketing, so here are 8 reasons why you should be turn your marketing Inbound in 2010:

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Tired of achieving diminishing returns from outbound marketing? Worried your marketing is being lost in the clutter? Looking for a better ROI from your marketing department?

Welcome to socialnomics. This very entertaining 4 minute video cleverly illustrates how many successful organisations are using social media to create effective Inbound Marketing. Most of the examples are from the US but can easily be applied to the Australian market.

Hat tip to Gavin Heaton for finding this.