Category Archives: Inbound Marketing

Are you using the sledgehammer approach to SEO?

It seems that in search engine optimisation (SEO), as in most marketing, there are those who try to use sledgehammer to succeed rather than use the more precise and sophisticated scalpel approach of inbound marketing.

For most search engine optimisation (SEO) “experts” the sledgehammer they use is links. Lots and lots of links. Not ranking high enough on Google? Get more links. Sure it works up to a point, but its crude, requires a lot of effort of effort or expense and still doesn’t mean that the visitors to your site will be satisfied with what they find…hence a low traffic conversion rate.

Professional inbound marketing is more like a using a scalpel. Identify the best and most relevant keywords, create a keyword landing page strategy, provide relevant content and convert traffic to leads, inquires and sales.

A marketer using this approach can achieve amazing results across a broad range of keyword searches. Plus the approach is more effective than pure link-building with alternate search engines. Sure, Google is the biggest and you need to rank well with them but you can also achieve excellent results from being first on Bing and Yahoo. We see it every day.

So next time you’re offered the sledgehammer option for your search engine optimisation (SEO) ask whether they know how to use a scalpel.

Source: Scalable Intimacy

We believe success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of:

* what your target audience is looking for online, and
* what you are uniquely willing and/or able to provide.

Read more….

Are you mystified about search engine optimisation? Do you wonder whether professional search engine optimisation is really important? Do you think merely having a website is enough?

Consider this:

• The Internet is now the most consumed media in Australia. The average Australian spends 16.1 hours per week online according to the 2009 Nielsen Annual Internet & Technology report. (You can see the other media here).

• 97% of people begin their online search for a product or service using a search engine. (source: Tourism NSW)

• Google accounts for 90.45% of all searches in Australia according to Hitwise Online research.

• First place in organic search receives around 42% click-through rate. This is compared to around 11% click-through for 2nd place and 3% for 10th place.

So……. if most people in Australia spend more time online than with any other media, use search engines for research, massively favour Google as that search engine, then click through to the first result……..how much is first place in Google search results worth to your business?

Probably a lot more than you think. In fact, achieving first place for relevant Google searches might be the most profitable thing you could do for your business in 2009.

Combined with a professional Inbound Marketing strategy it could change the way you do business.