After years of extensive research, testing and experience in pioneering Inbound Marketing in Australia, the digital team at Sticky are thrilled to announce the launch
NLYZR.com is now live
of NLYZR.com, a breakthrough website for businesses looking for an affordable way to improve their website search engine optimisation.
The Internet is now the most consumed media in Australia according to the 2009 Nielsen Annual Internet and Technology Report.
Furthermore, consumers between 15 years and 54 years account for the vast bulk of online sales, and a large proportion of those aged 18-54 spend five days a week in front of a computer.
Therefore it’s crucial that organisations have an effective web presence. NLYZR asks the question: How effective is your website?
NLYZR combines industry leading SEO software with the Inbound Marketing expertise and strategic insight of Sticky Digital.
The NLYZR website combines a mix of free and paid reports and detailed recommendations. Any business that follows the process and recommendations is assured of success.
The Free Web NLYZR report is positioned to become the standard measure of website effectiveness in Australia.
Imagine you were alive a few thousand years ago. You’re family and tribe rely on you to put food on the table every week. You have a limited supply of weapons, namely arrows, that take a while to make and you can’t afford to waste them.
Would you stand at the edge of the forest, knowing that animals are in there, and fire your arrows randomly hoping to hit something?
Or would you position yourself near the watering hole, knowing that every day large numbers of the animals you need gather there? This would allow you to identify the best targets, and use something to lure them closer to you, thereby minimising your energy expenditure and preventing you from wasting your valuable arrows.
Obviously the second option is the smarter one. The only reason you’d aim fire randomly into the forest is if you weren’t aware of the watering hole. Isn’t it?
Now, lets jump forward to today…..
You run a business.
Your arrows are marketing dollars.
The forest is broadcast media.
Your target is customers.
The watering hole is the internet.
The lures are keyword search terms, websites and social media.
The only difference is that, unlike the poor animal, everyone’s a winner.
So the question is….when you market your business, are you a hunter or a gatherer?
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