10 Jun 09
Source: ducttapemarketing.com
A lot of marketers get both confused and fed up with all the talk about things like new media, social media, inbound marketing, user generated content, and the age of conversation. If you’re trying to wrap your head around what that might mean for you, here are seven very concrete ways to start viewing the evolution of your marketing strategies and practices. Read more
8 Jun 09
Quick, you’ve got 30 seconds to decide. If you were offered the option of having the first ad in your category of Yellow (Pages) or first result on Google (organic, left hand side, not the paid ads on right) which would you choose?
10 years ago the answer would have definitely been Yellow.
5 years ago you probably still been swayed towards Yellow, but at least you had to think about it.
But now, what would you choose?
Savvy internet marketers don’t have to even think about it, they’d choose Google immediately because they understand the numbers and know how powerful being on the first page of Google for a desired search can be.
3 Jun 09
Following on from our previous post, Internet marketing tips – the basics, we thought we’d highlight five more essential Internet Marketing Tips to keep in mind. These specifically address the question: What do you really want from your website?
We are constantly surprised at the random reasons businesses come up with for creating a new site or doing a re-design. Most of them have very little to do with results or marketing effectiveness. Why??
1. The number one objective for any company website should be to attract more visitors and leads and sales. Everything you do on your site should be created to meet these objectives. Spend less time worrying about tweaking little design elements and more time implementing elements that will help you achieve your company’s sales objectives.
2. Invest more in good content than in “sexy” design. In the longer term, content rules. People search the internet for information, not the cool little Flash animation you spent 3 months designing.
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