In 2011 there are more reasons than ever to create an effective inbound marketing plan for your business.
The rapid pace of change in media consumption habits and technology means that Outbound marketing, where you spend money trying to interrupt your potential customers with your message, is becoming less effective, and Inbound marketing, where your potential customers find you online, is increasingly relevant.
Inbound Marketing is like using a magnet for customers
Inbound marketing combines search engine friendly content with social media and traffic conversion strategies to deliver qualified inquiries and sales.
We like to use the analogy that outbound advertising is like using a shotgun to hit your target. It sprays buckshot, hitting some intended customers, hitting those who aren’t interested and missing plenty. On the other hand inbound marketing is like a magnet attracting motivated customers.
Here are 6 new reasons for you to adopt inbound marketing in 2011.
The popular social networking, micro-blogging site Twitter is getting a revamp with the founders announcing the biggest overhaul of the site since it launched, and it includes a real bonus for inbound marketing.
The new Twitter has a lot of subtle improvements but probably the single biggest major improvement is the integration of videos and images in the tweet stream. By partnering with many major players such as TwitPic, Etsy, Flickr, Kiva, Photozou, Plixi, TwitVid, USTREAM, Vimeo, yfrog, and YouTube, Twitter is enabling instant display of multimedia.
This is great news for inbound marketers and content generators and it will force many marketers to start producing content or be left behind.
The launch of Google Instant promises to be extremely beneficial for inbound marketing.
Google Instant is great for inbound marketing
Google recently announced the launch of Google Instant, a new interface that uses predictive technology to allow users to search as they type. Results appear in real-time as users type in their queries, adjusting with every new word or letter.
Google claim the benefits to be:
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
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