Does your web designer understand internet marketing?

In the early days of the Web the imperative was upon having a website and as a result an industry was born, and boomed, creating websites. Good, bad or ugly, it didn’t really seem to matter a long as you were part of the the new wave online.

These days however its a lot different. Everyone has a website and a substantial portion of the population uses the web to shop, search research, chat, meet, discuss, review…well you get the point, we’re online a lot. In fact a recent study revealed that 97% of clients purchasing decisions were influenced by websites.

Now, amid the clutter and competition online, mere web existence isn’t good enough. Now professional internet marketing is crucial. You don’t just build a website, you build a web presence.

Search engine optimisation, social media, conversion strategies, data analysis, geo-targeting, the mobile web, real time search. They’re all part of a sophisticated internet marketing plan that enable you to compete and thrive online.

Unfortunately, many web designers are still just building websites.

Check if your designer understands internet marketing by asking:

Read the rest of this entry »

Does your website need a rebuild or a re-think?

One of our biggest frustrations here at Sticky is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online.

However, at the other end of the scale is the organisation who is enthusiastically online but is constantly thinking about a rebuild, or a new look, or an expensive new addition to their under-performing website. We see them all the time. I can think of a few examples where a site is going through its 2nd rebuild in as many years, when the original site was fine.

The thing is….if a website is under-performing the first thing everyone should look at are the real reasons why. In many cases its not the layout / design / format that necessarily needs work.

Read the rest of this entry »