This week I have been at the Connect Now conference in Sydney. It has had a stellar line-up of speakers including Gavin Heaton @servantofchaos, Katie Chatfield @katiechatfield, Tara Hunt @missrogue, Brian Solis @briansolis, Laurel Papworth @silkcharm, Jim Stewart @jimboot, Darren Rowse @problogger, Gary Vaynerchuk @garyvee, Debs Schultz @debs, Stephen Johnson @huxley, Fi Bendall @fibendall, Simon Mainwaring @simonmainwaring, Natalie Hofsteede @givealittle, Simon and Marie Young @audaciousgloop and Chris Noble @worldnomads.
While much of the information and advice might not be new to those already operating in the social media space, it has been extremely beneficial for the vast majority of people who are beginning to use inbound marketing and social media in their businesses instead traditional marketing techniques.
But as someone who attends a lot of new media conferences in Australia and the USA, I was still struck by a few of the key messages at Connect Now.
The biggest take home for me was that authenticity is crucial. While businesses are flooding into social media to take advantage of its burgeoning popularity, very few are succeeding, and that is likely because they lack an authentic voice.
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