Category Archives: Inbound Marketing

A new US survey indicates what a huge impact websites have on client’s ultimate purchase decision. 97% of the 200 buyers surveyed admitted that a provider’s website influences their purchase decision.

The RainToday.com survey included more than 200 buyers responsible for more than $1.7 billion in professional services purchased, such as accounting and financial consulting; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.

According to the survey, 74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider, while only 3% of the 200 buyers surveyed say a provider’s website has no influence whatsoever over their purchase decision.

The message is clear: if you aren’t taking your web presence seriously yet, you are losing serious business.

Get Sticky Inbound Marketing iPhone App

No its not some dirty joke. Here at Sticky we love our iPhones. Everyone here has an iPhone and we spend a lot of time using them for social networking, storing data, surfing the web…and even the occasional phone call.

We also like keeping up to date with our favourite bloggers and websites, no matter where we are. So that led us to teaming up with the smart guys at MotherApp who have created iPhone Apps for the likes of Tim Ferriss, Guy Kawasaki, Chris Brogan, Jeramiah Owyang and …. now us.

Yes, you can now Get Sticky on your iPhone with the Get Sticky app. Search for Get Sticky on your iPhone app store or go to
http://itunes.apple.com/hk/app/get-sticky-inbound-marketing-blog/id350964188?mt=8

Its totally free and really is just a fun way for us to play with and explore the mobile apps market.

So please, help a little Aussie team of Inbound Marketers and download your Get Sticky iPhone app today. And if you could give us a favourable rating in the iTunes score, we’ll love you even more.

Thanks in advance for your support. We appreciate it.

Most organisations approach web marketing the wrong way. For years the conventional wisdom was to get a cool URL and build a hot site in the hope that potential customers will flock to them online. Unfortunately we still see this thinking every time we sit down to design a website for a client. Too much time is spent on the colour, the font, the logo or some very random but apparently “cool” idea.

As inbound marketers we believe that websites should be treated very differently. Yes, its important to get the layout, look and feel right…but its more important to get the content and conversion right. And above all, its important to get the INBOUND part of your web presence right. This is what will bring visitors to your site, not the hot graphics and Flash animations.

Start thinking about your total web presence and think of your website as the landing pages. If you want to attract qualified traffic to your site you need to start spending time where your prospects are: social media sites like Twitter and Facebook, industry blogs and networks like LinkedIn and Foursquare. Crucially, you need to be found on the first page of Google, Bing and Yahoo for relevant searches.

Finally, you need to start producing compelling content for your organisation. It could be distributed via YouTube, Vimeo, Flickr or numerous other outlets, even your website or blog. Great content has a multiplier effect because it attracts people and will be shared with others. A simple re-tweet by someone with a decent number of Twitter followers could generate a lot more traffic for your website than that hot graphic you’re trying to agree on.

Spend less time on the web design process and more time generating content, joining conversations and participating where your customers are.

If you’d like to find out how Inbound Marketing capable your website is, submit it for a free report at NLYZR