2 Oct 09
In a BRW September 2009 issue, a list titled ‘Australia’s Top 100 Accounting Firms’ was published. So we thought we would do, what we do best. Rank their websites.
We gathered BRW’s Top Ten and put them to the test through NLYZR.
Read on for the revealing results…
21 Aug 09
Did you know that a website that has excellent search engine optimisation can still be missing out on valuable traffic? The reason is poor keyword selection.
We study hundreds of websites every month with our online marketing tools…sites with good search engine optimisation…sites with poor SEO…and everything in between. Probably the biggest mistake we come across, even with the best sites, is poor keyword selection. Its like tuning up a Formula 1 motor car and sending it out on a rally course. Tons of potential but no chance of success.
Professional keyword selection should be the starting point for a successful search engine optimisation campaign.
That’s where Keyword NLYZR comes in.
Keyword NLYZR is a professional keyword selection tool that reveals the most popular searches in your industry, which are the most competitive and which are the easiest to win. It then recommends the Top 5 short-term and Top 5 long-term Keyword Searches for you to target. The information it provides could change your total online marketing strategy.
Strategic keyword selection involves more that just picking the biggest search categories, it balances short & long term goals with realistic opportunities so that your website can build quality traffic faster. Quality traffic = more leads = more sales.
Very few websites get their keyword selection right, so the few that do have even greater prospect of success.
If you think your website is well optimised but you still aren’t getting the traffic and sales you’d like, then maybe you need to look at Keyword NLYZR.
10 Jul 09
The 10 July 2009 Issue of B&T Magazine has put the websites of some of Australia’s top digital agencies to the test, with a panel of judges ranking each site out of 40. The criteria used to assess the sites included Usability, Creativity, Employee Appeal & Client Appeal. (The employee appeal was considered from the perspective of job seekers).
While we thought this was an interesting approach to assessing websites, its not the scientific approach we like to employ. So we decided to run all of the sites in B&T through Web ANLYZR to compare results.
Our Web ANLYZR tool is designed to assess sites from a marketing perspective. Web ANLYZR doesn’t use opinions, just raw data and results to score websites out of 100. Here is what Web ANLYZR looks at:
These are the crucial components we utilise and measure for an effective inbound marketing-focused website.
Of course, not all agencies subscribe to this approach, and many achieve excellent results for their clients with alternative approaches. This is not meant to be a critique of various agencies and their sites, merely a comparison of B&T’s appraisal compared to Web ANLYZR.
An interesting aside was that only one site, Bullseye, turned up on the first 5 pages of Australian Google searches for “advertising agency“, “digital agency” or “digital advertising agency“. It was no coincidence then that Bullseye had the highest score with Web ANLYZR.
Here are the results from B&T and Web ANLYZR:
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